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The New Language of Marketing: From the Four P's to the Four R's

Wed, 16 Jul 2008 21:03:36 GMT

The Four P's of push marketing (Product, Price, Place and Promotion) were used to move people through the buying cycle of Awareness, Interest, Desire, and Action. Targeting customers en mass, through magazines, television, radio was the one-to-many marketing model (1:N).

But now that consumers are listening to each other (not to marketers) and are getting bombarded with too many messages to make sense of it all, marketing is transforming from the traditional Four P's of push marketing to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain).

Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.

Turbo Charging Your Web 2.0 Strategies

Tue, 22 Apr 2008 23:07:57 GMT

New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them?

This webcast will give you an overview of best practices for measuring and optimizing Web 2.0 and consumer-generated content strategies. Get a definition of Web 2.0 technologies including Rich Internet Applications (RIA) such as AJAX and Flash, as well as broadcast media like streaming media, RSS and Mobile/SMS. Learn about the value of consumer-generated media (CGM) such as consumer reviews, wikis, blogs, and forum participation when it comes to building brand engagement. And see real-world examples of how WebTrends customers are getting the most out of Web 2.0 marketing strategies.

Discover the Power of WebTrends On Demand

Tue, 22 Apr 2008 23:07:53 GMT

Web analytics is evolving and smart marketers are focusing on optimizing their return on investment, building better relationships with customers, and increasing their value over time. Many organizations are realizing that the best way to gain competitive advantage through web analytics and Marketing Performance Management is by adopting hosted on-demand solutions.

WebTrends On Demand is a hosted solution that delivers real-time metrics while eliminating application management and infrastructure costs. Watch this webcast with Scott Roth, WebTrends Product Marketing Manager, to see the benefits of WebTrends On Demand and learn how two customers have decided to switch from their on-premise software to WebTrends On Demand.

What you'll learn:

How WebTrends On Demand can deliver real-time insight for your marketing team
What the benefits of WebTrends On Demand are
The differences between WebTrends software and WebTrends On Demand
Why customers consider switching from WebTrends software to WebTrends On Demand
How two customers, Brulant and ICI Paints, switched to WebTrends On Demand to achieve ongoing success.

Take 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion

Tue, 22 Apr 2008 23:07:46 GMT

How can you determine which marketing programs and online services are delivering the highest ROI? How do you increase the lifetime value of customers? How can you ensure privacy and security while continuing to improve your conversion goals? Watch the Financial Services Take 10 presented by Kevin Bobowski to find answers to these questions and more.

Take 10 on Travel: How to Build Customer Loyalty through Web Analytics

Tue, 22 Apr 2008 23:07:43 GMT

There's no doubt that today's online travel industry is competitive. According to TIA, approximately 101 million travelers are already on the internet and a majority of them are looking at a variety of online resources when researching, planning and booking trips. So how can your organization survive in this competitive landscape? How can you build relationships with your customers to build loyalty and improve your business? Watch the Take 10 for Travel presented by Karen Gragg to find answers to these questions and more.

Proving and Improving the Performance of Your Online Marketing Programs

Tue, 22 Apr 2008 23:07:39 GMT

Marketers need a standardized performance measurement framework to help them justify online advertising expenses and continuously improve their results. Learn how to use marketing performance data to gain insight into the effectiveness of your marketing, identify opportunities for improvement, and demonstrate the success of your advertising strategies.

What you'll learn:

How to develop a framework for measuring advertising performance using WebTrends Campaign reporting
Best practices for measuring success beyond the initial click-through
The importance of accuracy in determining unique visitors
How to identify opportunities for optimizing marketing spend

Best Practices for Optimizing Campaign Acquisition with WebTrends

Tue, 22 Apr 2008 23:07:35 GMT

New marketing media are coming online faster then ever. Marketing costs are rising across digital channels. In this session, you'll get practical tips you can use to consolidate all of your campaign reporting and optimization through a single metrics framework. Learn how to prevent the common campaign double-counting issues that keep you from clearly accounting for campaign ROI. This session will show how to optimize your search marketing, compare campaign creative across channels and implement the Key Performance Indicators (KPIs) you need to optimize your campaign spend.

What you'll learn:

How to use WebTrends to measure all of your online campaigns consistently
The five KPIs you need to track in order to measure campaign spend
How you can overcome the common double-counting issue and properly credit your campaigns