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Olympic Scale: China’s Largest Broadcaster Gains Cross-Media Perspective with WebTrends

Thu, 24 Jul 2008 00:00:00 GMT

BEIJING - July 24, 2008 - China's national TV network has selected WebTrends Inc., a leading provider of web analytics and online marketing solutions, to generate insight about visitors across multiple web channels during the 2008 Olympic Games.

China Central TV (CCTV) will use WebTrends Analytics, the online marketing industry's most powerful and flexible online analytics solution, to uncover visitor trends across multimedia and other web content on CCTV.com, the network's official web site. This insight will then be used to customize content for hundreds of millions of Chinese Internet users throughout the Olympics. For example, track and field enthusiasts can be notified of upcoming races, while basketball fans receive highlight reels of that day's best three-point shots or slam dunks.

"The sophisticated analysis and reports offered by WebTrends are essential when you're trying to optimize online content across multiple forms of online media for audiences on such a massive scale," according to an official statement from CCTV.com. "WebTrends Analytics will improve customer satisfaction on CCTV.com by making the Olympics more relevant and personal for hundreds of millions of people."

WebTrends Analytics will track online video and other content during CCTV.com's more than 3,800 hours of live Olympics webcasts and more than 20,000 additional hours of news, replays and video-on-demand programs within the mainland of China and Macau. System Consulting & Services (Ronghai) Co., Ltd. will provide professional onsite services for the WebTrends solution.

"WebTrends Analytics is the ideal online analysis solution for the world's largest sporting event, in the world's most populous country," said Dan Stickel, CEO of WebTrends Inc. "The power and flexibility of WebTrends Analytics helps publishers optimize their web sites at virtually any scale, and track visitors across virtually any form of online media, including video and mobile devices."

This is the third Olympics that broadcasters have relied on WebTrends technology to help optimize online content on a massive scale. Hundreds of local NBC network TV affiliates around the United States used WebTrends Analytics to analyze their online traffic during the 2004 Summer Games in Athens, Greece, and the 2006 Winter Games in Turin, Italy.

Contact: Barry Parshall, barry.parshall@webtrends.com, 503.553.2741

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM) and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

About System Consulting & Services (Ronghai) Co., Ltd.

System Consulting & Services (Ronghai) Co., Ltd. (Ronghai Consulting) is a software and services provider focused on China's domestic market. We specialize in providing high quality professional services on product support, marketing and sales development to customers and vendors who use or produce enterprise or high-end software. Ronghai Consulting is headquartered in Beijing and has branch offices in Shanghai, Guangzhou, Chengdu, Xi'An and Hong Kong. We are currently in a strategic cooperating relationship with IBM, Oracle/BEA, NetIQ, WebTrends, Gomez, Nominum, HP/Mercury etc.

About CCTV.com

Based on CCTV's powerful resources, CCTV.com is an integrated Internet media provider that delivers customers news, information, entertainment and services. It is an inseparable part of the multimedia broadcast of CCTV and other leading media on important news and events in China.

WebTrends Video Tracking Breaks New Ground in Online Audience Engagement

Thu, 17 Jul 2008 00:00:00 GMT

PORTLAND, OR - July 17, 2008 - WebTrends Inc., a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats.

Available exclusively in WebTrends Analytics, the video tracking capabilities generate real-time, actionable insight into online video use, providing marketers new ways to improve brand-awareness campaigns, track conversions and understand engagement and effectiveness.

"WebTrends video analytics is essential to the success of our business," said Todd Randak of WorldNow, which helps more than 350 local media companies build new businesses on the Internet through online technology, consulting and revenue programs. "WebTrends' detailed tracking and analysis offers our customers an unparalleled level of insight into consumer online video preferences." WebTrends video tracking makes it possible for marketers to:

Track visitor use with WebTrends rich media plug-in across all major video formats, including Flash, FLEX and Microsoft Silverlight.
Track visitor use of Windows Media, Real Media, Apple Quicktime and embedded video files.
Connect visitor interactions with online video to the actions they take afterwards.
Follow daily viewing trends and statistics for all of their web videos, providing a vastly improved understanding of the effectiveness of their online media investments.
Identify and optimize how and when audiences engage with online video.
Integrate insight about video use with other online data.
In conjunction with WebTrends Score™, determine which types of interactions appeal to their core audiences, as well as the relative value of visitors who view videos.

"To increase audience engagement, companies need to monitor their video stream, and be able to analyze how their online visitors experience and engage with video," said Alex Yoder, vice president of Sales, North America, WebTrends. "With WebTrends video tracking, marketers can create a more direct and honest relationship with their visitors, based on all of media and content that organizations now offer on their web sites."

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customer's online experience. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contact:
Barry Parshall, barry.parshall@webtrends.com, 503.553.2741

WebTrends and SDL Tridion Offer Streamlined Combination of Online Analytics and Web Content Management

Tue, 15 Jul 2008 00:00:00 GMT

PORTLAND, OR, July 15, 2008 – A few mouse clicks is now all it takes for marketers to integrate their online analytics and web content management systems – effectively synchronizing the content on their web sites with the customer results it generates.

WebTrends Inc., a leading provider of web analytics and online marketing solutions, and SDL Tridion, a global leader in web content management solutions, have introduced WebTrends Enabler, tagging code that streamlines the integration of their marketing technologies. This powerful combination lets marketers continuously improve the experience for their web site visitors.

The WebTrends Enabler lets marketers drag and drop the tracking code onto their web sites using modular templates, a streamlined approach to template design and management. The code enables the WebTrends Marketing Lab suite to monitor the sites and feed customer results and other insights into SDL Tridion solutions. The suite provides measurement, multidimensional analytics, online search optimization and other critical online marketing resources.

“This strategic collaboration provides our customers access to the insight they need about their online visitors in the web content management solution they trust,” said SDL Tridion President Erik Aeyelts Averink. “The tag management capability of the WebTrends Enabler reduces time and costs when integrating and maintaining tags, and reduces the time to market for understanding customer behavior on web sites.”

The new collaborative offering grew out of SDL Tridion’s participation in WebTrends Open Exchange, the marketing solutions network that unites WebTrends Marketing Lab with best-of-breed solutions for ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

“The WebTrends Enabler is a terrific example of the power of the open, standards-based technology that WebTrends believes in,” said Aaron Gray, Director of Open Exchange Partnerships for WebTrends. “The value of WebTrends’ innovative offerings and those of our partners is multiplied many times over when they can be easily combined into collaborative solutions.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM) and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

About SDL Tridion SDL

Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities. More than 500 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia.

For more information about SDL Tridion, please visit www.sdltridion.com.

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com.

WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Contact:
Barry Parshall, barry.parshall@webtrends.com, 503.553.2370

Ducati Drives Online Speed, Agility with WebTrends

Tue, 01 Jul 2008 00:00:00 GMT

PORTLAND, OR - July 1, 2008 - Italian motorcycle manufacturer Ducati has selected WebTrends Analytics 8.5, the online marketing industry's most powerful and open analytics platform, to better understand and enhance visitor engagement and maximize online sales.

WebTrends, a leading provider of Web analytics and online marketing solutions, provides Ducati solid insight into the strengths and weaknesses of its web sites and helps improve the return on the company's online investments. With WebTrends Analytics 8.5, Ducati gets visibility into online visitors' behavior and the effectiveness of content on its web site, along with sophisticated reporting and business intelligence that can grow and be customized according to the company's needs.

"Thanks to the steady monitoring of our web site's content and effectiveness, we are able to better interact with our customers and offer them customized services," said Luisa Ercoli, Internet Manager for Ducati. "WebTrends Analytics allows us to measure the value of our online initiatives in real time, and improve their success."

Through their web site, www.ducati.com, Ducati manages its worldwide corporate communications, builds relationships with visitors and optimizes its e-commerce site to increase online sales.

"WebTrends is proud to partner with a dynamic global brand such as Ducati," said Dan Stickel, CEO of WebTrends. "Across the organization, WebTrends is dedicated to Ducati's success, and we're excited to provide them with the analytics horsepower to compete and win in the global online marketplace."

Founded in 1926, Ducati produces racing-inspired motorcycles with unique engine features, innovative designs, advanced engineering and overall technical excellence. Currently Ducati produces motorcycles in distinct market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Multistrada, SportClassic and Hypermotard. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets. From the fastest sport bikes to the meanest Monsters, Ducati turns dreams into reality for even the most demanding riders and fanatical enthusiasts. For further information, please visit www.ducati.com.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contact
Barry Parshall, WebTrends Marketing, (503) 553-2741

New WebTrends Analytics: More Insight, Less Effort

Tue, 17 Jun 2008 00:00:00 GMT

PORTLAND, OR, June 17, 2008 - WebTrends Inc., a leading provider of Web analytics and online marketing solutions, has reduced the time and effort needed to generate Web 2.0 and other business insight using the industry's most powerful and open analytics platform.

With the release of the new WebTrends Analytics 8.5, marketers can quickly assess the results from their growing investments in online video, blogs, social networking and other interactive media — and then use this business-critical insight to increase visitor engagement and conversion. Available now in an on-demand hosted format and later this month in software, the new release adds dynamic reports to a host of existing capabilities for testing, tracking and measurement of Web 2.0 media.

"WebTrends Analytics continues to make it easier for our growing number of business users who rely on WebTrends data to help run their online businesses," said Julian Brewer, head of Online Sales and Content, Digital Banking for global financial services provider Barclays PLC. "The latest Web 2.0 reports provide the quickly actionable reporting that we need to understand our customers and deliver a compelling and engaging web experience."

The new release reflects WebTrends focus on providing marketers a flexible, open foundation that they can build upon as their online strategy grows and technology evolves. WebTrends Analytics 8.5 significantly expands the ability of marketers to:

Take charge of Web 2.0. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to WebTrends Analytics existing Web 2.0 capabilities.
Create calculations on the fly. Marketers can compare the results of online activities and web site performance by dragging and dropping these metrics in reports. New ratios are automatically calculated and added to reports.
Increase control, reduce administration. New user roles and groups provide administrators granular control of user rights, along with time-saving, preconfigured user-access rules.
Manage analytics in Asian languages. Enhanced support for Japanese, Korean and traditional or simplified Chinese enables global enterprises to manage and share analytics reports from Asian markets worldwide.

"WebTrends Analytics 8.5 is an ideal marriage of analytics power and convenience, making it simpler and less time consuming for businesses to gain marketing insight and realize value from their analytics investment," said WebTrends CEO Dan Stickel. "This release demonstrates WebTrends renewed commitment to providing our long-standing, loyal customers innovative new ways to realize the value of the online marketing industry's most powerful and open analytics solution."

About WebTrends Inc.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contact
Barry Parshall, barry.parshall@webtrends.com, 503.553.2741

Priority Health Chooses WebTrends as the Foundation to Deliver Actionable Metrics and Unique Visitor Intelligence

Tue, 13 May 2008 00:00:00 GMT

PORTLAND, Ore. - May 13, 2008 - WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Priority Health, a nationally recognized health plan provider, has selected WebTrends as the foundation to their online marketing strategy to deliver actionable metrics and unique visitor insight. Priority Health has implemented WebTrends Visitor Intelligence™/Marketing Warehouse and WebTrends On Demand Analytics™ to optimize their online marketing opportunities and improve their brand awareness.

"We selected WebTrends because WebTrends Marketing Warehouse provides us with a powerful open database that we can use to store critical data and build reporting and analysis around," said Rich Lange, Director of Web Experience. "WebTrends Analytics and Visitor Intelligence provide us actionable reporting and unique visitor information that we need to understand our customers and deliver a compelling and engaging web experience."

Building on the Marketing Warehouse foundation, Priority Health has developed a powerful integration with WebTrends Open Exchange partner OpinionLab to provide a "voice of customer" solution. By combining the actionable insight of WebTrends and OpinionLab in a single interface, Priority Health is able to have a complete view of website performance and visitor feedback, enabling them to understand where and why users are abandoning pages and associating any drops in conversions with specific content, design, or usability scores.

"Our integration with OpinionLab and WebTrends delivers real value because we are now able to create a complete picture of our online visitor, and as a result, design a more engaging and valuable online experience," said Mr. Lange. "Without WebTrends, we wouldn't have the ability to understand and connect with our customers in this powerful way."

"WebTrends provides robust analysis and reporting for online activities and visitor behaviors," said Dan Stickel, CEO, WebTrends. "Unlike other products in the market that focus on 'visits', our technology takes a major leap forward and allows companies to also track individual visitors and their actions over time. Furthermore, our open architecture offers a foundation for integrating data from multiple marketing technologies, such as OpinionLab, allowing our customers to create a 360 degree view of their customers, thereby increasing the overall value and functionality of our integrated solutions. This helps Priority Health to improve their customer's experience and build a better brand."

About Priority Health:

Priority Health is a nationally recognized health plan company based in Michigan. It serves a half million members with a broad portfolio of products including commercial and government health plans. A nonprofit dedicated to providing all people access to affordable health care, Priority Health ranks 11th in the nation according to U.S. News World Report and the National Committee for Quality Assurance. Priority Health employs 1,000 people throughout Michigan's Lower Peninsula with offices in Farmington Hills, Holland, Jackson, Kalamazoo, Saginaw and Traverse City, as well as its headquarters in Grand Rapids. For more information about Priority Health, visit www.priorityhealth.com.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

How to be Successful as an Interactive Marketer

Wed, 07 May 2008 00:00:00 GMT

Portland, OR - May 7, 2008 - WebTrends, a leading provider of Web analytics and online marketing solutions, today announced the second edition of its Work Smarter webcasts, a series that is designed to help marketing professionals understand the new skills required to be successful today. Building upon the strong response to the first webcast, Kathleen Brush, WebTrends' chief marketing officer, will present this webcast on May 29, 2008 at 11 a.m. PDT.

"A marketing career today offers an incredibly rich and rewarding experience, but you have to have the right up-to-date skill mix to avoid delivering products and campaigns that will fail to achieve their objectives," said Brush, a published author and veteran of offline and online marketing. "A successful marketing career requires a mastery of international marketing skills, prodigious skills for building an online presence, command of analytics, proficiencies with marketing technologies, expertise in crafting and reporting on high-return on investment (ROI) integrated online and offline campaigns, and fundamental marketing skills expertise."

The upcoming webcast, titled "A Career in Marketing - Success Requires a Skill Upgrade," provides an informative overview of the full complement of skills required to succeed in marketing in a global, online and offline data-driven world. "We want to help marketers think about incorporating the newest skills for online, international, analytics, and technological innovations into a strong fundamental marketing skill set," said Brush. The webcast will cover:

Events, trends, and innovations that have greatly influenced the skills required for today's marketing professional.
The newest skills required to succeed in the dynamic environment in which marketers now work.
Marketing's essential and timeless skills, such as marketing research and strategy.
Combining marketing's timeless and newest skills to maximize campaign ROI and online presence.

To learn more about the webcast or to register, go to www.webtrends.com/MarketingSkillsWebcast

Brush has been the senior marketing executive at several leading software companies, including WatchGuard Technologies, Stamps.com, Websense, and Boole and Babbage (now part of BMC). She has published several articles and books on business and marketing strategies, has been a professor of marketing at Golden Gate University, and has a Ph.D. in management and international studies.

To read a copy of Brush's recently published article on this topic, go to www.webtrends.com/MarketingSkillsArticle

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters and Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Drives Customer Acquisitions and Campaign Performance for Online Printing Company

Thu, 01 May 2008 00:00:00 GMT

PORTLAND, OR - May 1, 2008 - WebTrends Inc., a market leader of Web analytics and online marketing solutions, today announced that PsPrint, a leading provider of online printing services, has selected WebTrends Dynamic Search™ to provide management and reporting for their paid search advertising campaigns. WebTrends Dynamic Search enables PsPrint to optimize their campaign strategy and build a better customer experience.

"We chose WebTrends to manage our online paid search advertising because of their advanced optimization bidding strategies and intuitive reporting," said Dave Lessing, VP of Sales & Marketing of PsPrint. "Access to their detailed reporting has sped up our reaction time and increased our efficiency. With a reduction in the time once required to review data and make effective campaign management decisions, WebTrends Dynamic Search gives us more time to focus on fine tuning and maximizing the customer experience."

WebTrends Dynamic Search optimization handles all the heavy-lifting of analyzing, tuning and exercising automatic bidding updates for paid search campaign management, freeing clients to focus on their core business. Through continuous multivariate testing, WebTrends Dynamic Search identifies the optimal keyword combinations to maximize revenue volume using a sophisticated portfolio-based approach. The user interface provides customers with comprehensive and consolidated reporting of their paid search and banner advertising campaigns. With daily reporting updates and near-real-time access to revenue and conversion stream data, customers are able to analyze results quickly and effectively for more detailed and timely decision making.

"Customers who use WebTrends Dynamic Search need a solution that not only provides and consolidates cross-channel reporting but also optimizes their online spend efficiently and effectively," said Dan Stickel, CEO of WebTrends. "We give our customers a solution that is powerful and straightforward. The automation of online advertising campaigns for PsPrint means that they can focus on the results."

About PsPrint LLC.

Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry's best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching, and 99.7% on-time delivery. By offering a 100% customer satisfaction guarantee, PsPrint also stands behind every order, every time. Over 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with Web analytics solutions that help marketers measure and improve websites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Provides Blueprint for Successful Online Campaigns

Tue, 29 Apr 2008 00:00:00 GMT

Portland, OR - April 29, 2008 - WebTrends, a leading provider of Web analytics and online marketing solutions, today announced the first of three webcasts in a series focused on helping marketing professionals improve the outcomes from their online marketing strategies. The first webcast, which is offered at no charge, is titled, "Economy got you down? Try this 90-day, low-cost, high-ROI integrated online campaign fix." It will be broadcast on May 15, 2008 at 11 a.m. PDT.

"These seminars were created as a direct response to industry analysts and customers. They have told us that they would value guidance in applying the data produced by our products and other marketing software applications to improve the effectiveness of their online marketing campaigns," said Dan Stickel, CEO of WebTrends Inc. This first webcast offers a specific blueprint for crafting an integrated online campaign with the potential to deliver an impressive ROI. It also provides specific guidance for online marketers about how to secure crucial buy-in from company executives from start to finish, in an economy where marketing budgets - even for successful campaigns - can easily be cut without effective communication of positive metrics to decision makers.

The webcast will cover: (1) How to build an effective integrated marketing campaign from setting objectives, to defining metrics, to deciding on the order and use of promotional mix elements. (2) How to develop a campaign that will build your brand and generate qualified leads - cost-effectively and in 90 days. (3) How to educate decision makers on what constitutes an effective integrated campaign and ensure that they don't cancel your campaign mid-stream, and (4) How to monitor and report on results to permit mid-course campaign corrections and keep everyone informed of a campaign's progress.

The webcast will be given by WebTrends CMO, Kathleen Brush. Brush holds a Ph.D. in Management and International Studies, is a veteran of offline and online corporate marketing, and a former professor of marketing.

Learn more about the seminar

Read a recently published article from Brush on a similar topic: Want a 1,200% ROI Improvement? Read on....

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters and Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

FastWeb Selects WebTrends To Optimize Online Marketing Campaigns

Wed, 23 Apr 2008 00:00:00 GMT

Portland, OR - April 23, 2008 - WebTrends, a leading provider of Web analytics and online marketing solutions, today announced that FastWeb, one of Italy's largest broadband carriers, has selected WebTrends Analytics On Demand and WebTrends Dynamic Search to optimize their online marketing initiatives.

WebTrends Analytics provides FastWeb an in-depth view of the progress and results of online campaigns, to better understand how their visitors interact with their web sites. It also delivers immediate visibility into the return on investment (ROI) of online marketing initiatives. WebTrends Dynamic Search, a paid search optimization solution, works continuously to monitor, measure and refine the four elements that principally affect paid search advertising: keywords, creative, position and landing page. These combined solutions enable FastWeb to get real-time control on the effectiveness of its promotional messages, permitting performance optimization that enables a superior online experience for their visitors.

"We are proud to work with FastWeb," said Tracie Caroopen, WebTrends Territory Manager, Italy. "The in-depth experience WebTrends has working with telecommunications companies, and our team of experienced support and account management professionals, has allowed us to immediately assist FastWeb to achieve the healthy goals they have set for their online marketing initiatives."

FastWeb like other firms in Italy or around the world are looking for fast and economical ways to drive revenue. They also want to immediately measure the results of their campaigns, to permit mid-course corrections. "FastWeb, like other WebTrends' customers have told us that they are increasingly shifting their marketing budgets to online initiatives because their managers are demanding demonstrable ROI. Our solutions not only allow them to demonstrate results fast, they are key to their campaign optimization efforts," said Kathleen Brush, CMO, WebTrends.

About FastWeb

FastWeb is the second largest fixed line telephone operator in Italy. Since its foundation in Milan in 1999, FastWeb has invested over 3.6 billion euros to create a next-generation optical fibre network that today exceeds 26,000 kilometers. Now present in over 150 metropolitan areas, FastWeb is the first company in the world to use a technological model that combines the extensive use of internet protocol (IP) to broadcast voice, video and data by using the optical fibre and xDSL technology. With a customer base of over 1.3 million units, FastWeb offers families a wide range of integrated services for fixed telephony, fast Internet and TV on a single cable. FastWeb is recognized as a top-quality provider for reliable and competitive telecommunications services, and is a premium provider for the Italian government. FastWeb is quoted on the Milan Stock Exchange since March 2000 and included in the S&P Mib40, following a tender offer in 2007, FastWeb's 82% is owned by Swisscom.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Orange, Vodaphone, T-Mobile, General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

CartaSi Selects WebTrends To Optimize its Online Marketing Initiatives

Thu, 17 Apr 2008 00:00:00 GMT

Portland, OR – April 17, 2008 - WebTrends, a leading provider of Web analytics and online marketing solutions, today announced that CartaSi, the Italian leader in the credit card and online payment market with a customer base of seven million, adopted WebTrends Analytics to optimize their online marketing initiatives.

WebTrends Analytics delivers an in-depth view of the successful progress of online campaigns. The analysis of the portal and visitors’ behavior makes it possible to know which of the campaign elements are working well, allowing CartaSi to make improvements to a campaign to maximize results. These refinements based on recognized visitor behavior drive increased engagement and conversion rates.

“WebTrends delivers a fundamental component of the CartaSi online strategy, which aims to offer its seven million customers enhanced, exclusive services through the internet, consolidating our leadership in the Italian credit card and online payment market. We selected WebTrends because it gives us reliable and continuous traffic monitoring on our many portals, including portals for enterprise customers, small- and medium-sized businesses and consumers. This allows us to develop the best possible relationships with our customers by delivering innovative offers such as SMS services and anti-fraud protection for online payments that are optimized according to customers’ needs and behaviors,” said Enrico Albertelli, CartaSi Marketing Manager E-commerce and Portals.

CartaSi opted for WebTrends On-Demand so they can focus on the analysis of visitors to their portal rather than the installation and ongoing management of on-premise software application. The On-Demand solution offers immediate access and automatic upgrades and the WebTrends support specialists can access the system to deliver prompt assistance to CartaSi.

“We are proud to work with a company like CartaSi,” said Tracie Caroopen, WebTrends Territory Manager, Italy. “The Italian market leader in credit cards joins the already long list of financial institutions in Italy and across the globe that are realizing the importance not only of online campaigns but, above all, the accurate measurement of their return of investment (ROI). Now, more than ever, the ROI can be measured not only in terms of clicks but also in terms of customers’ engagement and customer loyalty over time.”

About Gruppo CartaSi

Founded in 1985, Gruppo CartaSi is the Italian leader in the online payment market. They issue credit cards for their banking and business customers. They deliver management services for Visa and MasterCard, and credit card acceptance services to shopkeepers. The group offers its services to 800 Italian banks and 7 million business owners. They have market share of 24% of the credit cards in circulation and 34% of active credit cards in Italy. Gruppo CartaSi was the first credit card issuer in Italy. It also has leadership on the internet with more than 2.5 million e-commerce payers, of which over 1.6 are registered for their online services.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global financial organizations, including Barclays, Lloyds, Reuters, Bank of America, Citigroup and E*TRADE have chosen WebTrends business solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends and InetAsia Extend Market Presence in Asia

Tue, 15 Apr 2008 00:00:00 GMT

PORTLAND, Ore. - April 15, 2008 WebTrends Inc., a leading provider of web analytics and online marketing solutions, today announced that it is continuing the expansion of its market presence in Asia. InetAsia, a strategic distributor for WebTrends, with offices in Singapore, Bangkok, Hong Kong, and Kuala Lumpur, will be adding a second development center in Kuala Lumpur, Malaysia. This will complement their existing facility in Bangkok, Thailand.

“The addition of this development center is key to our ability to meet the demands of this rapidly growing market,” said Gregory Smyth, CEO of InetAsia. “This will allow us to expand our support of current customers as well as create additional opportunities for growth.”

WebTrends relies on its valued partners throughout the Asia Pacific region to provide localized support, training, and implementation services to clients in the region. WebTrends currently has a significant presence in China, Japan, Taiwan, South Korea, India, Malaysia and Singapore. Its partnership with InetAsia continues this expansion in the region.

“We have been serving the needs of customers through our partnerships in Asia for over 10 years. We work closely to support our partners in their efforts to market and support our enterprise marketing solutions” said Kathleen Brush, Ph.D., CMO of WebTrends. “Having an extensive global network of partners is essential to providing the quality of localized support our customers expect.”

About InetAsia

InetAsia helps its clients consolidate, integrate and quantify online initiatives and solutions; and provides its clients with a complete, end-to-end solution, with a strong emphasis on integration of solutions and detailed reporting for maximum return on investment. From the initial design and implementation of a website or portal, through search engine optimization and online marketing, to statistical analysis and consulting; InetAsia provides the tools and expertise to help its clients succeed online.

InetAsia's flagship clients include major local and multinational corporations such as HSBC, Visa, ABN AMRO, Deutsche Bank, Hong Kong Trade Development Council, the United Nations, Bangkok Hospital, Accor Asia Pacific, Shangri-La Hotels and Resorts, United Broadcasting Corporation, CB Richard Ellis, Malaysia Airlines, Hong Kong Tourism Board, Thai Airways, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, Maxis Communications, McDonalds Singapore and CLP Power Hong Kong. For more information, visit www.inetasia.com

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contact
Gregory Smyth, CEO, Inetasia Solutions Limited
+852 2165 4199, gsmyth@inetasia.com

WebTrends Names Former Google Exec as CEO

Mon, 07 Apr 2008 00:00:00 GMT

PORTLAND, Ore. - April 7, 2008 - Today, WebTrends Inc., a leading provider of web analytics and online marketing solutions, announced the appointment of Dan E. Stickel as its new Chief Executive Officer (CEO). Stickel comes to WebTrends from Google, Inc., where he was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users. Prior to Google, Stickel led the Macrovision Software Technologies Group, growing revenue 400% in 3 years to more than $100M. He previously served as executive vice president (EVP) at AltaVista when it was one of the top 10 web sites in the world. Stickel got his start at Bell Labs, has co-founded several startups, and earned both an undergraduate and a graduate degree from Harvard University. His depth of technical and management experience will now be applied to transform WebTrends from a global leader in web analytics to a global leader in integrated enterprise marketing solutions.

"We're very pleased to have Dan Stickel as the CEO of WebTrends," said Neil Garfinkel, a partner at Francisco Partners, a global private equity firm with a significant investment in WebTrends. "We believe that his leadership abilities and broad experience, together with the extensive industry knowledge of WebTrends' existing executive team, will drive WebTrends in the next phase of growth."

"The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater," said Stickel. "That momentum is understandable, given the attractive ROI that can be realized from appropriately-analyzed and managed online marketing programs. My immediate focus will be to reach out to key customers, partners, prospects and employees in order to gain an understanding of where we are hitting the mark and where we need to do better. WebTrends wrote the book on analytics and my job is to ensure we continue to write the book on the industry as it matures and develops into the broader opportunity of integrated enterprise marketing software."

WebTrends delivers solutions that simplify the life and improve the effectiveness of today's online and offline marketer. In 1993, the company introduced the industry's first web analytics solutions, designed to help marketers measure and improve web site usability. Today, it has evolved this technology by providing a breadth of hosted and on premise solutions that increase web site traffic and reveal consumer-centric insight to help marketers tailor marketing promotions to each unique visitor. Stickel succeeds Bruce Coleman, who was hired as interim-CEO on October 31, 2007.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Open Architecture Enables Partners to Help Customers Discover Key Web Analytics Traffic Changes In Real Time

Thu, 03 Apr 2008 00:00:00 GMT

PORTLAND, Ore. - April 3, 2008 - WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that they have expanded their strategic partnership with Technology Leaders (TL), the world's most experienced web analytics consulting company, to offer WebTrends customers ALERT, a powerful analytics alerting and monitoring product that delivers real-time alerts via email as well as the ability to quickly locate the most dynamic reports. This new offering is a result of the evolution of WebTrends' partnership with Technology Leaders since 2003. "We are very excited about this new offering from our long-time partner Technology Leaders. By leveraging our open architecture, using ODBC and web services, the most dynamic data available can be delivered via email alerts. Analysts can significantly cut the time they spend hunting for relevant data, spend more time acting on new and important trends," said Barry Parshall, WebTrends Director of Product Management. "ALERT is available immediately and integrates with both On Demand and software versions of WebTrends."

"Our ALERT product innovates the way customers interact with WebTrends reporting," said Andrew Edwards, a Managing Partner at Technology Leaders. "ALERT gives you the news about your analytics. Using ALERT with WebTrends, a customer can receive emails about reports that have changed from their historical norms; then jump quickly to the most dynamic reports in WebTrends. They can adjust the sensitivity of the alerting function. Perhaps most importantly, they can locate new trends otherwise hidden from typical dashboards and 'top pages' reporting."

Rand Schulman, a Board member at Technology Leaders adds, "I've been a senior executive at a number of major vendors--including WebTrends, WebSideStory and KeyLime--and it's been clear for many years that the industry has been looking for a product like ALERT."

ALERT is currently in use by a number of WebTrends customers including Motorcycle USA. Jason Miller, VP of Technology at Motorcycle USA said, "We process over 100,000 data points a day with WebTrends. ALERT helps us focus on what's important, rather than needing to spend valuable time looking for it."

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

About Technology Leaders

Technology Leaders is the world's most experienced web analytics consulting company. By discovering the most pressing needs of analytics users, Technology Leaders created Technology Leaders Alert, an on-demand service that allows analysts to discover key traffic changes in real-time. Technology Leaders' products and services drive shareholder value by maximizing the role of analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information visit www.technologyleaders.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contact
Andrew Edwards, Managing Partner, Technology Leaders
(212) 808-3058, aedwards@technologyleaders.com

Tektronix Selects WebTrends To Optimize Customer Experience

Tue, 11 Mar 2008 00:00:00 GMT

PORTLAND, Ore. - March 11, 2008 - WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Tektronix, a leading worldwide provider of test, measurement and monitoring instrumentation, has selected WebTrends to provide real-time, actionable insight into their online marketing and brand awareness campaigns. WebTrends Analytics™ provides maximum flexibility to enable Tektronix to create a comprehensive view of their customers, and create Web site features that delivers a more engaging customer experience.

"We selected WebTrends as our online marketing partner because of their compelling enterprise software solution with real time insight and the flexibility to match our online marketing initiatives with our business process," said Martyn Etherington, Vice President, Tektronix. "WebTrends dramatically improves how we communicate and engage with our customers online."

WebTrends provides its customers with an open approach in how they want their online marketing solution delivered. WebTrends Analytics is available as an on-demand offering or as an enterprise software solution. For customers like Tektronix, enterprise software behind the firewall provides the most extensible, customized and secure solution to capture critical customer data in real time. Along with the WebTrends Marketing Warehouse™, WebTrends is unique in its ability to deliver true visitor intelligence through its powerful, open relational database that customers can use to store critical marketing data and build a 360-degree view of their visitors and deliver a more customer-centric online experience.

"Our customers use WebTrends Analytics and Marketing Warehouse as the foundation for all of their online marketing initiatives," said Alex Yoder, Vice President of Sales, North America. "WebTrends continues to provide a better, more insightful and customized marketing solution because it enables our customers to create a more direct and honest relationship with their visitors."

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, computing and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. For more information, visit: www.tek.com

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Offers Current HBX Customers Migration Opportunity To Buy One Year of Analytics and Get One Year Free Under "Easy Switch" Program

Tue, 26 Feb 2008 00:00:00 GMT

PORTLAND, Ore. - February 26, 2008 - WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced the “Easy Switch” program* for current HBX™ Analytics customers offering all HBX customers the opportunity to migrate to WebTrends Analytics and get 1 year of free Analytics. For a limited time only, HBX customers who sign up for two years of WebTrends Analytics On-Demand or term-based software, will receive two years of Analytics for the price of one. For HBX customers who want to switch to a perpetual software license, WebTrends will give them a 50% discount on WebTrends Analytics Software. In addition, WebTrends is offering HBX customers a free WebTrends training course for analytics and best practices in the online marketing industry. The Easy Switch Program provides current HBX customers the ability to migrate their analytics service for 50% of the license cost and enables them to get up to speed quickly on WebTrends Analytics with a free training course as well.

"WebTrends is the only choice for HBX customers who want an easy migration path," said Alex Yoder, Managing Director of North American Sales. "WebTrends has stepped up to meet the growing demand from HBX customers looking for an alternative to their current situation. Our Easy Switch program gives them a clear choice – and by offering one free year of WebTrends Analytics, we've created an opportunity for them to make a cost-effective transition to our enterprise online marketing solution."

The Easy Switch program allows HBX customers to transition to WebTrends Analytics and leverage their existing investment so that they can move forward with their online marketing programs with confidence. Once they make the switch, new WebTrends customers will be able to re-focus on building online campaigns, creating an engaging Web site experience and connecting with their online visitors to deliver marketing success and greater brand awareness. Real-time insight into campaign performance, and accurate metrics that track visitors across domains, empower WebTrends customers to determine the most effective and efficient way to present and deliver their products across the world.

"Moving to WebTrends will finally enable these customers to deliver unique marketing to unique individuals," said Kathleen Brush, CMO of WebTrends. "Many of these companies wanted to make the switch before, but with this offer, the time to switch is now."

HBX customers can take advantage of the "Easy Switch" program by calling WebTrends directly at 1-877-932-8736 or by visiting www.webtrends.com/EasySwitch

*Terms, conditions and restrictions apply to qualified customers. WebTrends reserves the right to change this offer at any time. Offer may not be available in all markets. All trademarks are property of their respective owners.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customer's online experience. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Safelite AutoGlass Uses WebTrends Dynamic Search to Automate Paid Search

Wed, 20 Feb 2008 00:00:00 GMT

PORTLAND, Ore. - February 20, 2008 - WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Safelite AutoGlass, the nation's largest retail auto glass repair and replacement services company, has selected WebTrends Dynamic Search™ to automate the management of paid search and optimize their online advertising.

"WebTrends Dynamic Search nearly doubled our online conversions from paid search, while lowering our cost per acquisition," said Jennifer Kielmeyer, Web Marketing Manager for Safelite. "We compared Dynamic Search against other SEM solutions, and selected WebTrends because we needed to automate the process of managing our keywords, and optimizing our creative ad copy and landing pages to increase conversions and generate improved results."

By adding WebTrends Dynamic Search to their core WebTrends Analytics solution, Safelite is able to leverage WebTrends to cost effectively drive more qualified prospects to their Web sites, better understand their customers, improve their marketing campaigns, and deliver a useful and engaging online experience that educates customers and builds customer loyalty. The WebTrends platform of Analytics and Dynamic Search enables Safelite to understand the impact of natural search terms on visitor traffic in conjunction with paid keywords. "In our business, delighting customers is our goal," said Kielmeyer. "Using WebTrends to better understand our customers along with the individual and collective impact of natural and paid search traffic in real time is critical to the overall success of our online business."

"Companies doing business on the Web need to efficiently increase their paid search conversions," said Alex Yoder, Managing Director of North American Sales for WebTrends. "WebTrends Dynamic Search is the only SEM solution that truly maximizes the keyword management process, and eliminates the need for complicated, user-intensive bid management tools. Dynamic Search's true optimization enables your company to better allocate resources and focus on your customer's online experience."

About Safelite AutoGlass

Safelite AutoGlass is part of Belron US, a multi-faceted automotive glass and claims management service organization based in Columbus, Ohio and a subsidiary of Belron S.A. The company is composed of three major business operations that include automotive glass fulfillment services, operating under the trade names Safelite AutoGlass®, Auto Glass Specialists®, and Elite Auto GlassTM; windshield manufacturing; and Safelite Solutions® fleet and insurance claims management services. The company employs more than 7,000 people throughout the United States.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customer's online experience. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Bolsters Leadership with Key Management Team Additions

Wed, 30 Jan 2008 00:00:00 GMT

PORTLAND, Ore. -January 30, 2008 - Today, WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced four additions to its senior management team: Kathleen Brush, Chief Marketing Officer; Bruce Kenny, Vice President of Engineering; Kory Kimball, Vice President of Client Services; and Alex Yoder, Vice President of Sales, North America. The combined experience and expertise of these new leaders will renew innovation and focus the company on customer success during a key period of growth.

"WebTrends is celebrating a dynamic moment in its history," said Bruce Coleman, CEO, WebTrends. "We have an inspired team, the most robust solutions available and readiness to meet the challenges presented in an exploding, growth industry. Now, with the right guidance over product development, client relationships and marketing strategy, WebTrends is ready to lead the conversation about what online customer engagement can do for businesses."

WebTrends sets the standard for software and on-demand solutions that empower marketing and IT pros to measure and manage online customer interactions. Individualized, behavior-based data provides deep visitor intelligence to pinpoint the effectiveness of paid search marketing and optimization, online advertising, email marketing, behavioral targeting, CRM and other key online and offline marketing activities. Returning and new members of WebTrends' management team will combine historical perspective and new approaches to continue delivering next-generation Enterprise Marketing Software (EMS) analytics solutions.

Recently-appointed Chief Marketing Officer Kathleen Brush will apply extensive business and marketing expertise to guide product strategy for WebTrends, and to ensure the advantages of its platform are clearly articulated in the marketplace. She has served as CEO of RogueWave Software, and held senior marketing management positions for WatchGuard Technologies, Stamps.com, Websense and Computer Network Technologies. A former professor of international business and marketing, and published author, Brush holds a Ph.D. in Management and International Studies.
Bruce Kenny will return to his role as Vice President of Engineering for WebTrends after serving as Vice President of Engineering and Hosted Services for Infopia, Inc. Kenny, a global technology and software development expert, will apply his knowledge to continue deepening the functionality and integration capabilities of the WebTrends platform and ensure ease-of-use for WebTrends customers. Previous experience also includes serving as Senior Vice President, Products, for Pivotal Corporation, and General Manager and Vice President at Simba, the pioneer in standards-based data connectivity.
Kory Kimball will rejoin WebTrends to oversee its global training, technical support and customer service programs as the Vice President of Client Services. Kimball has more than a decade of experience consulting with firms such as Arthur Andersen and Deloitte & Touche. He has provided strategic business and technology consulting to management teams at Fortune 500 companies across a wide range of vertical industries, including retail, manufacturing, telecommunications and technology. He holds a BA in business administration from the University of Washington.
Another returning member of the WebTrends team, Alex Yoder will assume the role of Vice President of Sales, North America. Reporting directly to CEO Coleman, Yoder will oversee the North American sales team, directing the company's efforts to deliver leading online marketing solutions and services to its customers. Yoder was previously Vice President of Sales for Touch Clarity, a behavioral targeting company recently acquired by WebTrends competitor Omniture. He has a BA in English Literature from Whitman College.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends announces settlement of Patent Infringement Lawsuit with NetRatings

Mon, 31 Dec 2007 00:00:00 GMT

PORTLAND, Ore. - December 31, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the settlement of NetRatings' patent infringement action against WebTrends. Under the terms of the settlement, NetRatings has agreed to dismiss all pending legal claims against WebTrends, and NetRatings has granted WebTrends a non-exclusive worldwide license to certain patents and pending patent applications. Under the terms of the settlement, NetRatings and WebTrends also agreed not to assert their respective patent portfolios against each other. The financial terms of the settlement were not disclosed.

"WebTrends is pleased to have successfully resolved this issue," said Bruce Coleman, CEO of WebTrends. "This agreement allows us to deliver trusted and valuable functionality to our customers, and continue to maintain a position of leadership in web analytics."

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Announces Comprehensive WebTrends Insight Network Certification Program for Leading Advertising Agencies

Fri, 14 Dec 2007 00:00:00 GMT

PORTLAND, Ore - December 14, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced a Certification Program for strategic advertising agencies that are part of the WebTrends Insight Network™ (WIN). WIN certification attests that these partners are certified by WebTrends to have the level of expertise needed to set up, customize and manage WebTrends hosted analytics solutions on behalf of mutual clients. Partners within the WIN program include highly experienced interactive agencies and web site analysis consultants that help mutual clients take advantage of the benefits of WebTrends solutions.

The certified WIN analytics program offered to agencies attests to the agency being qualified to setup, manage, customize and consult with mutual WebTrends clients using the company's hosted solution, WebTrends Analytics. This certification level enables agencies to not only share best practices with mutual clients, but to customize WebTrends hosted analytics solutions to fulfill these best practices in meeting the client's needs. Avenue A | Razorfish is now a certified WebTrends Analytics partner.

"Becoming certified as a WIN partner enables us to manage and customize WebTrends deployments with mutual clients at a high level of proficiency and confidence," said, Rocco Albano, web analytics lead at Avenue A | Razorfish. "This allows Avenue A | Razorfish to both fulfill existing client's analytical needs better and approach new clients using WebTrends solutions with the credibility backed by WebTrends Insight Network seal of approval."

Strategic agencies and consultants that deliver services to a variety of industries, such as consumer packaged goods, financial services, media, retail, travel and hospitality, and technology and telecom, choose to become part of the certified WebTrends Insight Network so that they can serve as trusted online marketing advisors.

"As consumers become more engaged in their online interactions, it's important that campaigns managed by agencies are integrated with online marketing platforms," said Bruce Coleman, CEO of WebTrends. "Certification in WebTrends solutions will enable strategic advertising agencies to continually optimize campaigns by delivering unique marketing to unique individuals."

Learn more about the WebTrends Insight Network at www.webtrends.com/win.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

New York Daily News Selects WebTrends Analytics for Online Behavior Analysis

Fri, 30 Nov 2007 00:00:00 GMT

PORTLAND, Ore. - November 30, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that New York Daily News, the largest newspaper in the largest media market in the nation, has chosen WebTrends Analytics™ to gain comprehensive insight into NYDailyNews.com readers. The Daily News chose WebTrends Analytics, the leading web analytics solution in the integrated WebTrends Marketing Lab™ 2 suite, based on its ability to handle data and its strength in integrating with other leading technology solutions on the market through the WebTrends Open Exchange partner network.

"WebTrends is recognized as one of the most reputable Web site analysis solutions on the market," said Bianca Janosevic, General Manager, Online at The Daily News. "It was important for us to partner with a solution provider that would enable us to collect comprehensive insight into our customers' behaviors and extend our online initiatives with other technology solutions by providing a platform that is open and flexible."

WebTrends Analytics is an award-winning solution with powerful collaboration tools and key performance indicator (KPI) dashboards. It complements the other WebTrends Marketing Lab 2 solutions to deliver insight across organizations to understand and improve how visitors interact with web sites and marketing initiatives.

"We are excited to partner with the Daily News by providing them a full-featured web analytics platform that will give them the ability to meet their complex business needs," said Bruce Coleman, CEO of WebTrends. "Our strategy to deliver an open platform that can easily integrate with other best-of-breed technology solutions provides innovative organizations like the Daily News with a comprehensive marketing solution."

WebTrends Open Exchange combines the award-winning WebTrends Marketing Lab 2 suite with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring, and other marketing applications.

About the Daily News

The Daily News is the largest and most widely read newspaper in the New York metropolitan market and the fifth largest newspaper in the country. The Daily News continues to lead all other newspapers as the paper of choice for New York City residents. Along with its newly redesigned web site - NYDailyNews.com - the Daily News reaches 4.6 million readers per week, making the New York Daily News the most read local newspaper in the United States (according to Scarborough Research, New York Market, 12 months ending 2007 R2). NYDailyNews.com had 40 million pageviews and 7 million unique visitors for the month of October, 2007.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends and Maxymiser Arm Marketers with Improved Targeting Capabilities

Mon, 19 Nov 2007 00:00:00 GMT

LONDON, 19 November 2007 – WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that Maxymiser, an advanced solution for automated content optimisation on web sites, has completed WebTrends Open Exchange™ partner certification. The integration of WebTrends Marketing Lab™ solutions and Maxymiser gives marketers deep visitor insight and the ability to test and serve up the best content combinations to their customers.

WebTrends Marketing Lab 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Available through on demand hosted and software options, WebTrends Marketing Lab 2 delivers enterprise-class solutions that can be tailored to the needs of an individual site or line of business with industry-leading reporting, automatic optimisation, and marketing intelligence that can grow as customer requirements demand.

Maxymiser is part of WebTrends Open Exchange, the marketing solutions network that combines the award-winning WebTrends Marketing Lab 2 with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

"Our integration with WebTrends Marketing Lab will provide a unique level of insight into visitor actions," said Mark Simpson, Managing Director of Maxymiser. "This will give marketers a seamless solution for the optimization of promotions, calls to action, search functions, and payment processes through Maxymiser’s advanced Content Intelligence tools."

"Our partner strategy provides a cross-channel marketing network that helps enterprise-class organizations develop valuable relationships with their customers and improve overall marketing results by integrating leading technology solutions," said Nick Sharp, vice president and general manager of WebTrends. "Together, Maxymiser and WebTrends will arm the European market with the expertise for organizations to create and execute a comprehensive and successful marketing strategy."

Learn more about the integration between WebTrends Marketing Lab 2 and Maxymiser.

About Maxymiser

Maxymiser provides a software-as-a-service solution for automated content optimisation on web sites. Their software tests complex combinations of content and automates the process of serving up the best versions. This includes multivariate testing for all site traffic, for segmented traffic or behaviorally targeted content optimisation. Clients enjoy easily quantifiable benefits in the form of uplift in their conversion revenues. Backed by a large development services team, Maxymiser has established market leadership in EMEA for website testing and optimisation services.

Current Maxymiser clients include Alliance & Leicester, QVC, National Express, LOVEFiLM, Flight Centre, Budget Insurance Group, P&O Ferries, and Dixons Stores Group. www.maxymiser.com

About WebTrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.

WebTrends and Silverpop Integration Delivers a Powerful Marketing Solution for Automated, Relevant and Targeted Email Messages

Thu, 08 Nov 2007 00:00:00 GMT

PORTLAND, Ore - November 8, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, and Silverpop, a premier email service provider (ESP), today announced the first integration between an e-mail service provider and WebTrends Marketing Lab 2. The combined solutions give marketers the ability to proactively identify their most valuable Web site visitors, and to schedule automated email communications that can drive both online and offline business conversions.

WebTrends Marketing Lab 2 enables organizations to accurately identify individual Web site visitors, build a profile of their behavior over time and assign customized values to the actions they are taking. This thorough understanding of visitor activities powers organizations with the information they need to schedule automated, targeted emails using Silverpop's enterprise email marketing solution. Based on the rich visitor information that is delivered by WebTrends, the Silverpop solution constantly monitors a variety of deliverability scenarios so that high-volume, dynamic, personalized and highly scalable email communications can be automatically delivered to a company's customers and prospects.

Silverpop is part of WebTrends Open Exchange, the marketing solutions network that combines the award-winning WebTrends Marketing Lab 2 with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

"Silverpop has a long history for providing solutions that give organizations the power to deliver communications that are relevant to their customers," said Silverpop CEO Bill Nussey. "WebTrends Marketing Lab provides a unique level of insight and an unprecedented visitor scoring methodology that gives marketers the ability to increase their conversation points with their prospects and customers - and ultimately influence conversion and foster long-term relationships."

"Our partner strategy enables seamless integration of best-of-breed technology solutions based on specific customer requirements that allow marketers to gain a competitive advantage by delivering unique marketing to unique individuals," said Tim Kopp, chief marketing officer at WebTrends. "Silverpop is a certified WebTrends Open Exchange partner that delivers the expertise for organizations to create and execute a comprehensive email marketing strategy by utilizing deep insight from WebTrends Marketing Lab 2."

To learn more about the integration between WebTrends Marketing Lab 2 and Silverpop, visit: www.webtrends.com/Silverpop.

About Silverpop

Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in JupiterReseach's annual evaluation. Silverpop provides online relationship marketing support to industry leading companies including Fossil, The Bombay Company, British Sky Broadcasting and more. Best practices and white papers are available at www.silverpop.com.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

All company names and trademarks herein are properties of their respective owners.

WebTrends Marketing Lab Uses Microsoft Silverlight to Deliver a Valuable Combination for Measuring the Effectiveness of Web 2.0-based Marketing

Wed, 07 Nov 2007 00:00:00 GMT

PORTLAND, Ore - November 7, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the ability for organizations to deliver and measure entertaining online experiences using Microsoft Silverlight and WebTrends Marketing Lab. This combination helps companies improve performance against business goals by integrating the WebTrends solutions suite with Silverlight to effectively measure consumer behavior for online experiences delivered using Rich Internet Applications (RIA).

WebTrends Marketing Lab™ 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Silverlight is a cross-browser, cross-platform plugin for delivering interactive web applications that employ high-quality streaming media, vector graphics, images and animation.

The WebTrends Marketing Lab integration enables customers to easily deploy a marketing intelligence solution that collects and analyzes information about visitor activities in RIAs built with Silverlight. WebTrends Marketing Lab 2 empowers marketers who are utilizing exciting new interactive technologies such as Silverlight to better understand their audience and how they interact with streaming media, interactive site features, and engaging site applications. An understanding of these user activities and interactions gives marketers the insight to make improvements and deliver more engaging online experiences.

"Our goal is to provide powerful solutions that companies can use to deliver engaging entertainment experiences to their customers," said Sean Alexander, director of Silverlight at Microsoft Corp. "When you combine this with the customer insight provided by WebTrends Marketing Lab, your organization can optimize communications and site performance across every online initiative."

"As consumers take more control over how they access content, marketers are challenged with delivering more rewarding end-user experiences across endless varieties of media," said Tim Kopp, chief marketing office at WebTrends. "Microsoft Silverlight provides the foundational technologies that help organizations create rich media content quickly and efficiently, and WebTrends helps them measure the results with precision."

To learn more about the integration between WebTrends Marketing Lab 2 and Silverlight, download the white paper: www.webtrends.com/silverlight.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

All company names and trademarks herein are properties of their respective owners.

Inetium and WebTrends Partnership Powers Marketers with the Ability to Optimize Marketing Campaigns with WebTrends Marketing Lab 2 and Microsoft Dynamics CRM

Wed, 24 Oct 2007 00:00:00 GMT

October 24, 2007, Minneapolis, Minn. and Portland, OR. - Inetium, a leader in providing Microsoft Dynamics™ CRM (Customer Relationship Management) solutions, and WebTrends, a leading provider of consumer-centric analytics and marketing intelligence solutions, announced a partnership that enables customers to increase efficiencies in capturing both online and offline customer behavior by integrating WebTrends Marketing Lab 2 with Microsoft Dynamics CRM. As part of this partnership, Inetium will provide on-site product implementation expertise to customers deploying the integrated solution.

Knowing your audience's needs, behaviors and expectations is critical in today's marketing culture. To cut through the clutter, customers expect targeted, personalized information. Now, companies can capture audience information from their Web site and track it directly through Microsoft Dynamics CRM. This allows marketers the information they need to target marketing strategies and capture a 360-degree view of interactions with their audiences. As a Gold-Certified Microsoft CRM solutions provider, Inetium provides organizations with increased ROI by taking the time to understand the sales and marketing environment and its technology needs. Inetium then acts as a trusted consultant by offering a tailored CRM solution to meet the company's unique needs.

"WebTrends offers powerful solutions to help our clients continue to market smarter," said Ryan Toenies, Inetium's Vice President of CRM. "The integration of WebTrends Marketing Lab into Microsoft Dynamics CRM strengthens the solution's capacity as a tool to focus efforts and gain a competitive edge."

"A partnership with a trusted consultant like Inetium, an industry-leading Gold-Certified Microsoft consulting firm, expands what we can offer to our customers," said Tore Steen, vice president of business and corporate development for WebTrends. "Integrating WebTrends Marketing Lab 2 with Microsoft Dynamics CRM takes web-smart marketers to the next level in their ability to gain a 360-degree view of customers and tailor marketing strategies."

About Inetium

Inetium, www.inetium.com, is an award-winning Microsoft Gold Certified partner. The company was incorporated in 1998 and currently employs nearly 100 people. Headquartered in Bloomington, Minnesota, Inetium provides technology consulting services to both mid-sized and large organizations throughout the United States. Inetium is committed to increasing people and organizational productivity by providing IT planning services, customer relationship management (CRM), business productivity, IT infrastructure, web strategies and real estate technology solutions. Inetium maximizes the value of its customers' technology investments by helping them properly align their business and technology goals.

About WebTrends

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. WebTrends Open Exchange brings together world-class technology partners to improve your customer relationships and boost your overall marketing performance. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

WebTrends Cleared for Take Off with easyJet

Mon, 22 Oct 2007 00:00:00 GMT

LONDON, 22 October 2007 - easyJet, Europe’s leading low-fares airline, has chosen WebTrends Inc., the market leader for web analytics and marketing intelligence solutions, to provide strategic focus to its online web and marketing initiatives in the extremely competitive online travel industry.

WebTrends OnDemand solutions Marketing Lab 2 and Analytics 8, have been selected by easyJet to measure the success of all of its internet marketing campaigns and website content respectively. By working in tandem with the team at easyJet, in terms of both implementation and providing training services, the WebTrends solutions will now enable stakeholders across the organisation to gain a consistent view of business performance indicators, through easy to use, robust reporting – delivering accurate numbers and increasing online revenue.

“We are now in a much better position to track the performance of our marketing campaigns, in terms of understanding which web content delivers the smartest conversion to bookings, from a low-fares flight to a holiday deal on our new easyJet Holidays site. Our partners will also feel the benefit, as we can more quickly and easily identify which are the most successful promotions within ancillary campaigns too,” said Andrew Berks, Brand Communications Manager, easyJet. “Taking into consideration the fact that we have an expansive variety of reporting requirements across 18 different language sites, the ability to analyse in minute detail the manner in which our customers search for flights will make a huge difference to our online operations.”

WebTrends were able to leverage the extensive knowledge they have amassed working with leading travel organisations around the globe to fine-tune the easyJet web site, developing key performance indicators, dashboards and performance metrics scorecards to benchmark performance across initiatives. Ease of reporting was also a key factor, with automated reports sent by email to key easyJet executives on a regular basis, in order to keep them in the loop with reliable numbers revealing peaks in web traffic and click-thrus generated from marketing campaigns.

Nick Sharp, vice president and general manager, WebTrends, said, “Over the years WebTrends has accumulated a wealth of experience and best practice expertise within the fiercely competitive travel industry. This places us in a unique position to help easyJet focus on its key online business objectives, in order to optimise online operations and better target offers and marketing campaigns.”

As part of the implementation WebTrends provided training services, to ensure that easyJet were equipped with the necessary skills to understand and in turn action the ongoing reports.

About easyJet

easyJet is Europe's leading low-fares airline, currently operates 137 aircraft on 352 routes between 88 airports in 23 countries. easyJet carried over 37 million passengers in the past 12 months. easyJet flies to:
Aberdeen, Alicante, Almeria, Amsterdam, Asturias, Athens, Barcelona, Bari, Basel, Belfast, Berlin, Biarritz, Bilbao, Birmingham, Bordeaux, Bournemouth, Bremen, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cologne, Copenhagen, Casablanca, Dortmund, East Midlands, Edinburgh, Faro, Fuerteventura, Gdansk, Geneva, Glasgow, Gran Canaria, Grenoble, Hamburg, Ibiza, Innsbruck, Inverness, Istanbul, Krakow, La Coruna, Lanzarote, La Rochelle, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Lyon, Madeira, Madrid, Mahon, Malaga, Marrakech, Marseille, Milan Linate, Milan Malpensa, Munich, Murcia, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Riga, Rijeka, Rimini, Rome, Sofia, Split, Tallinn, Thessaloniki, Toulouse, Turin, Valencia, Venice, Vienna, Warsaw, Zurich.
Book online at www.easyJet.com

About WebTrends

WebTrends Demonstrates how the Four P's of Marketing are Transforming into the Four R's of Marketing – Reveal, Reward, Respect and Retain

Fri, 19 Oct 2007 00:00:00 GMT

PORTLAND, Ore - October 19, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that president and CEO Greg Drew, and chief marketing officer Tim Kopp of WebTrends delivered groundbreaking insights for the next evolution of online marketing. At the eMetrics Marketing Optimization Summit in Washington D.C. Drew demonstrated how the four P's of marketing: Product, Price, Place and Promotion, are transforming into the Four R's of marketing: Reveal, Reward, Respect and Retain. At the Direct Marketing Association Conference and Exhibition in Chicago, Tim Kopp and leading marketing visionaries shared their expertise on driving the Internet marketing evolution by understanding the impact of consumer engagement and the need to continually shift marketing investments to activities that are relevant for retaining customers.

Now in its seventh year, the international eMetrics conference series has become the premiere event for analysts, marketers and business strategists to network, learn, grow their business and drive the evolution of the marketing industry. At the Direct Marketing Association Conference in Chicago, Kopp was joined by Carol Kruse, vice president, interactive for Coca-Cola, Chris Cotton, metrics and analysis manager of Nationwide and Loran Gutt, director of customer marketing at ShopNBC. Together this panel discussed how each organization leverages online metrics to identify the best approach to meet the rapidly changing needs of online marketing.

"As marketers strive to find the optimal messaging mix while taking advantage of new channels such as social networking, mobile media and online video, it is increasingly important for them to focus investments on the most profitable customers," said Loran Gutt. "Organizations have the opportunity to leverage both online behavior and past offline interactions to tailor direct marketing efforts towards the customers that will yield the highest lifetime value."

"Today's consumers are taking control. They're much more involved in determining how to engage with brands and interact with marketing messages," said Greg Drew, CEO and president of WebTrends. "In order to succeed, smart organizations need to discover how to make respectful connections with customers and use in-depth marketing intelligence to build trust, loyalty and long-term engagement."

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Leading Online Marketing Companies and Industry Experts Convene for WebTrends Engage 2007 Customer Conference

Mon, 08 Oct 2007 00:00:00 GMT

PORTLAND, Ore - October 8, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the opening of WebTrends Engage 2007-the annual conference where top business leaders will connect to share ideas on strategies for leveraging the power of consumer engagement to improve online marketing results and build long-term loyalty. Attendees from consumer goods, financial services, government, hospitality and travel, media, retail, and technology and telecom industries will connect with marketing analytics experts to gain an understanding of the many ways to leverage the power of consumer engagement.

Greg Drew, WebTrends CEO, will kick off the 2007 customer conference, with a keynote address beginning at 9:00 a.m. on Tuesday, October 9, 2007, at the Rio All Suites Hotel in Las Vegas. Tim Kopp, WebTrends CMO, will share his experience of measuring the effectiveness of consumer-generated content. Attendees will also witness a live performance from Eepybird, the entertainment site responsible for the consumer generated sensation "Extreme Diet Coke & Mentos Experiments," which won best in show at the 2007 OMMA awards.

The three-day event, scheduled to run from Monday, October 8 through Wednesday, October 10, will showcase strategies from Julian Brewer, head of online marketing and content of Digital Banking, Barclays Bank; Kevin Doohan, director of interactive marketing & CRM, ConAgra; Loran Gutt, director of customer marketing, ValueVision Media, Inc.; Dermot O'Mahony, head of online content, T-Mobile UK; Jim Sterne, founding president of Web Analytics Association; and Paul Woolmington, founding partner of Naked Communications.

Attendees will also experience how WebTrends Marketing Lab™ 2 leverages leading marketing solutions through WebTrends Open Exchange. Partners at this year's customer conference include Aprimo®, Endeca®, Microsoft®, SEMDirector™, Yahoo! and many others. To view a complete list of participating partners, visit: WebTrends Open Exchange Partners at Engage 2007.

"Bringing our customers and partners together to share best practices for consumer-centric marketing is essential to driving ongoing success," said Greg Drew, CEO and president, WebTrends. "We look forward to a successful event where we will share our vision and demonstrate market successes with WebTrends Marketing Lab. Together, our customers and partners will continue to lead the industry in consumer engagement for digital marketing."

To learn more, please visit: www.webtrends.com/engage07.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.