Trust Our Experience.
The Webtrends Digital Marketing Optimization team works with some of the largest brands in the world to improve the performance of their digital marketing programs. The team understands the common problems marketers face in enabling a data-driven organization and approach to your mobile, social & web initiatives.
Made up of senior thought leaders and experienced analysts in the digital marketing industry, our team will help you streamline your digital marketing measurement program by automating key aspects of measurement and analysis, and providing you with optimization services and programs to drive digital marketing success.
Strategic Consulting and Enablement
Much as you wouldn’t tear down a wall in your house without a detailed plan and the right experts involved, diving right into digital marketing when your organization isn’t prepared can yield sometimes disastrous results. After all, for most organizations, the underlying data can be complex and difficult to work with. And if your foundation isn’t strong, your end result won’t be strong either. We’ll help you avoid these common pitfalls by carefully evaluating your organization and your data model from the inside out using our proven approach, the Digital Marketing Maturity Model (DM3).
The DM3 digs into six core business-critical areas including:
- Strategy
- Integration and Visualization
- Adoption and Governance
- Resources and Expertise
- Data Analysis and Insight
- Optimization
Program Development and Channel Execution
We offer a full-range of digital marketing optimization services, including:
Conversion Optimization
- Segmentation, profiling, scoring
- Split and multivariate testing – strategy, creative development, execution, and analysis
- Behavioral targeting and personalization
Social Marketing
- Social business marketing strategy
- Program design, creation, management, reporting & optimization
- Social listening
Performance Marketing
- Search, content network, and Facebook advertising strategy
- Paid search and Facebook advertising design, management and optimization
Conversion Optimization
- Mobile Apps vs. Mobile Web
- Campaign design, creation, management
- Multi-platform reporting
