Overview
Recent media confusion over the proper use of cookies on federal government agency web sites has heightened the need for all organizations to understand the definitions and technology behind web analytic solutions in order to properly assess your web analytics and privacy strategies. It's important to note that this is not a vendor-specific issue, as the principles here apply to the technology rather than one vendor's approach.
WebTrends web analytics solutions offer customers a broad range of alternatives ranging from using no cookies, using session-based cookies, using session parameters or using persistent cookies. We also offer first-party cookies for both software and hosted solutions ensuring that our customers have the most accurate and privacy-conscious method to track visit or visitor behavior, which has since become the recommended best practice industry-wide.
Read this business brief to learn more about the many options available to government agencies and other organizations for accurately measuring traffic and other key metrics on your site.
View additional resources by related topics:
Accuracy,
Web Analytics 101
