Overview
Get the insights you need to push your marketing ROI to its full potential. This essential guide will show how your organization can take advantage of web analytics in order to focus on getting the results you need from every online campaign. These valuable insights from the experts at
Chief Marketer are designed to help you profitably acquire new customers, measure and optimize results, and strengthen customer relationships for ongoing success. Learn valuable tips from industry experts like:
- Determining which brand metrics you should track in order to understand the effectiveness of your advertising dollars
- Shifting your organization's measurement thinking from a campaign- and product ROI focus to a more customer-centric approach
- Quantifying the impact online search has on offline demand
- Avoiding the most common pitfalls of database marketing
- Using metrics to shape your direct marketing plan and justify your budget
- Developing successful cross-channel optimization strategies
Plus, learn what Web 2.0 really means to you, including the impact of technologies like AJAX, video, tagging, and more.
View additional resources by related topics:
Marketing Campaigns,
Web Analytics 101,
Email Marketing
