WebResults Archives

April 2008
A Message From WebTrends CEO Dan Stickel
Hi everyone! I'm delighted to be talking to you as the new CEO of WebTrends, and excited about our shared future. WebTrends is a terrific organization staffed by people who really care about our customers and the business, and in fact I've been astonished by the number of employees who have recently returned, believers in the vision and eager to participate in our next round of initiatives.

March 2008
Web Analytics Conquers The Great Wall of Web Data
With the Summer Olympics in Beijing just around the corner, the advertising industry in China is seeing strong growth — particularly online advertising. This burst in ad spend is just the most recent trend for one of the fastest growing economies in the world. Online advertising (display and search advertising) is increasing at about 50% per year.

February 2008
RSS, Analytics, and You
RSS is a great way to market to your web site to visitors. Easier than email and highly efficient, RSS feeds keep visitors up to date on any sales, white papers, or other information as you add it to your site. Unlike email marketing, you don't have to wrestle with spam verification emails. Even better, RSS subscribers can opt-in and opt-out by themselves at any time, depending on their interests and the content of the feeds.

January 2008
KPI's: What Are They, and What Do They Mean For Your Business?
If one of your New Year's Resolutions is to gain a better understanding of how to effectively measure your company's success, you need to arm yourself with the right set of KPI's, or Key Performance Indicators.

December 2007
A Message from Bruce Coleman, CEO, WebTrends
Hello... As the CEO of WebTrends, I'd like to introduce myself and to let you know a little bit about my vision for the company. I'm new to WebTrends, but not to the technology industry—I've managed software and services companies for over 25 years. I bring this wide-ranging perspective of the marketplace to WebTrends to drive excellence and build success. I've been very impressed with the progress that's been made with our organization over the last few years, and there's a lot more exciting work to do.

November 2007
The New Language of Marketing: Moving from the Four P's to the Four R's
Back in the day, advertising was a lot simpler. You wrote an ad, you got a celebrity to endorse your product, and you blasted it to the widest possible audience. Nowadays, consumers are turning to each other for advice, reviews, and help making decisions.

October 2007
Check Out the WebTrends Engage '07 Customer Conference Highlights
What was your favorite part of the WebTrends customer event of the year? Was it the new ideas you gained during the keynote addresses and expert panel? The explosive poolside display created by those viral marketing scientists, from Eepybird? The in-depth breakout sessions and hands-on demos? Or (be honest) was it the fact that we "tore the roof off" the Moon Nightclub on Tuesday night?

September 2007
WebTrends Named a Market Leader: Cited as Setting the Standard for Measuring Visitor Engagement
WebTrends was among the select companies that Forrester invited to participate in its September 2007 Forrester Wave report, The Forrester Wave™: Web Analytics, Q3 2007. In this evaluation, WebTrends ranked number one for Market Presence and was cited as a leader in Current Offering and Strategy.

August 2007
Register Now for the Hottest Conference in Marketing
Come see the future of consumer understanding at the WebTrends Engage '07 Customer Conference. Join us in Las Vegas on October 9-10 and find out how you can lead your organization into the future—and ahead of the competition—with expert success strategies.

July 2007
What Would You Do With ML2?
Marketing is changing. Customers are online, engaging with products, brands and each other like never before. You need a better way to understand and connect with their needs and desires. We're here to help.

June 2007
Get More from Web 2.0 Marketing
Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices can help you solve many of the challenges marketers face every day when it comes to measuring and optimizing mobile marketing, videos, streaming media, user-generated content and more.

May 2007
950 Attendees Made the Connection Across the US
WebTrends Marketing Performance Seminar '07 is generating a huge amount of excitement around consumer-centric marketing analytics. There was something for everyone in this full-day seminar: keynote presentations from WebTrends, Yahoo! and Microsoft, practical and inpirational breakout sessions, networking events, expert panels, and a chance to share ideas with top marketers from around the country.

April 2007
Starting Next Week...
WebTrends Marketing Performance Seminar '07
The WebTrends Seminar is the perfect opportunity to share ideas with WebTrends customers and industry experts, discover best practices for digital marketing, and learn how to get more out of every consumer engagement. Space is running out fast, so register now to join us at a city near you!

March 2007
Learn to Connect with Your Customers
WebTrends Marketing Performance Seminar '07
This complimentary full-day seminar will help you connect with your customers and turn deep insight into a valuable strategic advantage.