New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them?
This webcast will give you an overview of best practices for measuring and optimizing Web 2.0 and consumer-generated content strategies. Get a definition of Web 2.0 technologies including Rich Internet Applications (RIA) such as AJAX and Flash, as well as broadcast media like streaming media, RSS and Mobile/SMS. Learn about the value of consumer-generated media (CGM) such as consumer reviews, wikis, blogs, and forum participation when it comes to building brand engagement. And see real-world examples of how WebTrends customers are getting the most out of Web 2.0 marketing strategies.
