Marketers need a standardized performance measurement framework to help them justify online advertising expenses and continuously improve their results. Learn how to use marketing performance data to gain insight into the effectiveness of your marketing, identify opportunities for improvement, and demonstrate the success of your advertising strategies.
What you'll learn:
- How to develop a framework for measuring advertising performance using WebTrends Campaign reporting
- Best practices for measuring success beyond the initial click-through
- The importance of accuracy in determining unique visitors
- How to identify opportunities for optimizing marketing spend
Scott Roth, Product Marketing Manager at WebTrends, is responsible for activities around WebTrends product strategy and delivery to the marketplace. During his tenure at WebTrends, Scott has worked extensively with WebTrends software, WebTrends
On Demand, and WebTrends Professional Services group, including customer training and consulting. His prior work experience includes roles in marketing, sales, and business development for Fortune 500 companies as well as software/ASP start-ups.
View additional resources by related topics:
Marketing Campaigns,
Conversion
