New marketing media are coming online faster then ever. Marketing costs are rising across digital channels. In this session, you'll get practical tips you can use to consolidate all of your campaign reporting and optimization through a single metrics framework. Learn how to prevent the common campaign double-counting issues that keep you from clearly accounting for campaign ROI. This session will show how to optimize your search marketing, compare campaign creative across channels and implement the Key Performance Indicators (KPIs) you need to optimize your campaign spend.
What you'll learn:
- How to use WebTrends to measure all of your online campaigns consistently
- The five KPIs you need to track in order to measure campaign spend
- How you can overcome the common double-counting issue and properly credit your campaigns
Karen Gragg, Product Marketing Manager at WebTrends, has worked with a number of WebTrends customers to help them optimize and improve their campaign management and reporting. With over five years experience in web analytics, both within sales and marketing, Karen brings her valuable insight into the customer perspective to the Product Marketing team. She is responsible for developing resources to help customers in their evaluation of WebTrends throughout the sales process and manages travel vertical programs that help WebTrends customers optimize business performance in online travel and hospitality. Prior to joining WebTrends, she worked in enterprise sales at salesforce.com and Oracle. Karen is a graduate of the University of Southern California with Bachelor of Science degree in Business Administration.
