Expert Webcasts

Get the insights you need from the experts you trust. These educational webcasts cover everything from the basics of web analytics to the latest trends and techniques in online marketing. So leverage the in-depth marketing experience of our experts to gain a competitive advantage in the changing marketing landscape.

Featured Webcast

	The New Language of Marketing: From the Four P's to the Four R's
	Now that consumers are listening to each other (not to marketers) and getting bombarded with too many messages, marketing is transforming from the traditional Four P's of push marketing (Product, Price, Place and Promotion) to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain). Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.

Additional Webcasts

	Turbo Charging Your Web 2.0 Strategies
	New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them? See real life examples of Web 2.0 in action and learn how to leverage the power of web analytics to optimize results.
	Best Practices for Optimizing Campaign Acquisition with WebTrends
	Featuring Karen Gragg
	Get real-world tips for measuring the results of multiple marketing campaigns in a flash. Discover how WebTrends solutions can help you aggregate campaign performance into a unified view. Find out how to build reports and take action with confidence to improve you business performance.
	Discover the Power of WebTrends On Demand
	Featuring Scott Roth
	WebTrends On Demand is a hosted solution that delivers real-time metrics while eliminating application management and infrastructure costs. Watch this webcast to see the benefits and learn how two customers have decided to switch from their on-premise software to WebTrends On Demand.
	Proving and Improving the Performance of Your Online Marketing Programs
	Featuring Scott Roth
	Discover how to get a true picture of the effectiveness of your marketing. This webcast will give you an overview of the WebTrends campaign performance measurement framework, with a deep dive into the foundational elements of campaign reporting using WebTrends solutions.
	Take 10 on Travel: How to Build Customer Loyalty through Web Analytics
	Featuring Karen Gragg
	Discover how WebTrends solutions can help travel organizations like yours build customer loyalty with every visitor to your web site.
	Take 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion
	Featuring Kevin Bobowski
	Discover why 36 of the top 50 financial services firms use WebTrends solutions to turn challenges into opportunities.