Targeting & Optimization

Deliver Relevant Content. Get Real Results

Maxymiser allows marketers to place the right content in front of the right people at the right time online. Through improved targeting, significant uplift in online metrics can be achieved.

WebTrends has formed a strategic partnership with Maxymiser to help you understand the intent behind each customer visit to your site so you can seamlessly deliver a targeted, optimized user experience. You'll be able to accurately segment visitors based behavior and easily test and adjust web content and campaigns, ultimately delivering what's most relevant for keeping people engaged.

With WebTrends and Maxymiser Integration, you can:

• Monitor live visitor response to learn what content delivers results on your website
• Automatically turn visitor intelligence and testing results into action.
• Optimize the value and strength of customer relationships over time.
• Improve top-line business performance through a proven conversion optimization methodology.
• Focus on strategic marketing-not just tactical campaign execution.

About Maxymiser
Maxymiser provides an advanced solution for automated content optimisation on web sites. Their software tests complex combinations of content and automates the process of serving up the best versions. This includes multivariate testing for all site traffic, for segmented traffic or behaviourally targeted content optimisation. Clients enjoy easily quantifiable benefits in the form of uplift in their conversion revenues.

Learn more about Maxymiser at www.maxymiser.com.