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Content Management

Gain a 360-Degree View of Visitor Behavior and Content Effectiveness


WebTrends has teamed up with SDL Tridion to provide a seamless web analytics tagging structure and valuable content delivery automation. By leveraging this partnership, you'll have a complete view of user behavior so you can manage content accordingly. And the web site behavioral data will help you automatically determine the value and placement of content from within your content management system.

With WebTrends and SDL Tridion Integration, you can:
  • Integrate analytics into your web content strategy.
  • Analyze the success of online campaigns and offers.
  • Identify and serve high-value customer segments.
  • Act on accurate insights to optimize the online experience.

About SDL Tridion

SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 430 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com.

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com.
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