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Introducing an Integrated, Flexible Way to Connect with Your Customers


WebTrends Open Exchange brings together world-class technology partners to improve your customer relationships and boost your overall marketing performance.

WebTrends has partnered with the leaders in online marketing technologies to provide integrated solutions for our customers. We work with partner organizations to address your specific needs, so you can leverage award-winning web analytics to power industry-leading solutions… and your business can reach new levels of marketing performance and automation.

What makes Open Exchange unique?
It's based on the most customer-centric approach to web metrics: visitor-level data is the basis for the most accurate and actionable intelligence.
It leverages an open platform based on standardized formats for exchanging data, such as ODBC and web services APIs, rather than demanding that you fit into a proprietary system.
It provides flexible and customizable solutions based on your specific business requirements—it's never a one-size-fits-all approach.
It includes many solutions around your entire online marketing ecosystem, with a select set of best-of-breed partners to define and deliver the best possible joint solution.



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