Keep your Readers Engaged by Consistently Delivering Compelling Content

Media moves as fast as information becomes available, so you have no choice but to stay on top of the latest news and trends. By analyzing your audience's online activities, you can target them with relevant content, messaging and ads. It's a smart path for gaining-and keepinga competitive advantage.

Major media companies rely on WebTrends Marketing Lab 2 to identify and promote compelling content, create more personalized online experiences and increase ad revenue through more targeted placements for advertisers.

Internet Broadcasting, the company that manages web sites for America's premier broadcasters such as NBC and Cox Broadcasting, has used WebTrends Marketing Lab 2 to benchmark and improve online performance across all of their TV networks. With WebTrends Marketing Lab 2, Internet Broadcasting gets detailed insights on editorial and advertising effectiveness for its individual sites and its advertisers-all in real time.

"As more Americans turn to the web for their news, particularly their trusted local news sources, it has become increasingly critical for broadcasters to understand how visitors are reacting to online content in order to stay relevant and capitalize on advertising opportunities," said Julie Burrows, EVP of Internet Broadcasting. "WebTrends is helping us to strengthen our appeal to web site visitors and advertisers by giving us much deeper and more comprehensive, geo-specific understanding of online behavior."

• Read the Internet Broadcasting press release

WebTrends Marketing Lab 2 gives you the insight to:

• Create a more personally relevant and targeted editorial experience for readers, resulting in increased user loyalty and engagement.
• Increase ad sales by combining the demographic and behavioral profile of readers-based on online and offline data-with the most viewed content.
• Promote the most compelling content based on real-time insight into what your readers are viewing.
• Reveal your most valuable readers, even if they are just browsing, and drive registration and subscriptions by delivering the right message and the right time.
• Increase revenue through more effective marketing campaigns that attract and retain unique and unique registered users and increase content viewed per user.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs of media organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about what you can do with ML2