Gain a Competitive Edge With Customer Loyalty You Can Bank On

Whether you're in banking, brokerage or insurance, you know the success of your business depends on your ability to understand and service the needs of your customers. This can be challenging when your customers are the ones in control.

Top financial services companies, such as Barclays, are using WebTrends Marketing Lab 2 to gain deeper customer insight, drive increased sales and revenue and improve the overall online customer experience.

"WebTrends On Demand immediately added a level of granularity to our understanding of online customers," said Barnaby Davis, Director of Electronic Banking, Barclays PLC. "In addition to meeting our business and technical requirements, it was the proactive approach of both the account management and technical services teams and their willingness to listen and respond specifically to our needs that were key differentiators."

• Read the Barclay's press release

WebTrends Marketing Lab 2 gives you the insight to:

• Build customer loyalty by delivering the products, services and content that your customers are looking for.
• Increase the lifetime value of your customers by identifying and targeting cross-sell opportunities that are based on their browsing behavior.
• Reduce marketing costs by identifying the channels and partners are most effective at driving new prospects that engage and apply.
• Optimize your site experience to deliver self-service tools that make it easy for your customers to do business with you and find new opportunities to increase the services they use from your organization.
• Create targeted communications and personalized online experiences that are based on online behavior and offline insight, such as demographics or account status.
• Reveal your most valuable prospects, even if they are just browsing, and drive response by delivering the right message at the right time.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs of financial organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about what you can do with ML2