Today's multi-channel digital marketing programs require sophisticated measurement tools and practices.
The Digital Marketing Maturity Model (DM3) provides the first standardized framework for assessing your organization's measurement and analysis skills, staffing and best practices across multiple digital marketing channels, from web sites to social media.
Webtrends Digital Marketing Optimization team developed the model, based on more than a decade of experience working with leading companies and brands such as Microsoft, Coca Cola, Disney and General Mills build successful measurement programs.
DM3 helps you:
- Measure the maturity of digital marketing programs across six core areas (measurement strategy, analytics resources and domain expertise, data integration and visualization, data analysis and insight, adoption and governance, ongoing optimization).
- Gain organizational consensus and support for measurement practices.
- Pinpoint the skills, staffing and other investments needed to advance within the model's four maturity levels.
Webtrends is seeking
feedback on the current beta version of DM3. For more information, you can review the DM3
white paper and take an
online survey. Results from the survey will help build industry and regional measurement norms. You can also receive a detailed analysis of your scores and advice on measurement strategies.
