Digitas

355 Park Avenue South
New York, New York 10010
United States
Phone: 212.610.5165
Fax: 212.350.7850

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Contact:
Terry Cohen, VP/Director, Strategy and Enablement
tcohen@digitas.com
Phone: 212.610.5165

Additional Office Locations:

Boston, Chicago, San Francisco, London

Digitas


Company Overview
Digitas (Nasdaq: DTAS)-the Adweek IQ Independent Agency of the Year-is one of the country's leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations for world-leading marketers. Known for its blend of creative, strategy, execution and measurement, Digitas has received more than three dozen accolades for its work over the last year, including four coveted Cannes Lions Awards. Digitas has long-term relationships with such clients as American Express, AOL, AT&T, Delta Air Lines, and General Motors. Founded in 1980, Digitas professionals work across across offices in Boston, Chicago, London, New York, and San Francisco.

Web Analytics Services
Digitas provides consulting and analytic services designed to optimize value of a clients web site or digital marketing campaigns. Support services include measurement planning, metric and dashboard design, web analytic infrastructure consulting and implementation, customization of analytic solutions, web site test design, results analysis and reporting, visitor segmentation, Web site ROI evaluation, web site customer research, measurement training and advanced analytics.

Digitas web analytic solutions include consideration of impact of site experience on visitor and customer perceptions, satisfaction and behavior (both on and offline).

Webtrends Product Expertise
  • Webtrends Reporting Services
  • Webtrends Reporting Center
  • Webtrends Intelligence Suite
Vertical Market Expertise
  • Telecommunications
  • Travel/Hospitality
  • Health Care
  • Technology
  • Manufacturing
  • Retail
  • Financial Services/Insurance
  • Entertainment/Media
Services
  • Business Strategy
  • Information Architecture / Usability
  • Creative Design
  • Multimedia (Flash)
  • E-commerce
  • Application Development
  • Portals
  • CRM
  • E-mail Marketing
  • Search Engine Optimization
  • Search Engine Marketing (paid)
  • Online Advertising
  • Content Management
  • Intranets