On-demand Webcast

The growth of the Internet and worldwide markets, along with continued advances in the technology that runs both, are redefining the skills needed to succeed in marketing.

Marketing professionals must be adept at promoting their brands in Baltimore and Beijing via digital, virtual and mobile technology. But, unlike the technology overhauls we do every time there's a new version of Windows or a new iPod, marketing professionals can't simply rip and replace the tried-and-true skills of the past with bright, new shiny ones.

In this second edition of the Work-Smarter webcasts series, WebTrends, a market leader of Web analytics and online marketing solutions, will provide concrete advice to marketers on how to identify and maintain the old and new skills that they need to succeed in today's results-driven, global markets.

Kathleen Brush, chief marketing officer of WebTrends and a published author on business and marketing strategy, will describe:

• The global, technological and other skills and perspective that marketers must possess.
• How to create the right mix of promotions with global campaigns.
• The role of marketing research to identify product opportunities anywhere in the world, compelling product elements, and the characteristics of target audiences.
• The role of core marketing skills.
• How to combine the old and new skills to create successful global, online campaigns that remain on budget and deliver ROI.

The four-part Work-Smarter series continues, with additional webcasts in the coming weeks. They will focus on how to target audiences and other practical instruction. The first of the four webcasts detailed how to create low-cost online campaigns that provide high ROI within 90 days.

Check out the webcast's corresponding article, authored by WebTrends Chief Marketing Officer Kathleen Brush:
"A Career in Marketing – Success requires a skills upgrade"

 Watch the webcast