Educational Guides on Web Analytics

Get the knowledge to do more with web analytics and improve your marketing results.


Featured Guides

Top 5 FAQs about KPIs Top 5 FAQs about KPIs

What exactly are Key Performance Indicators (KPIs)? Which ones should you track? Find out everything you need to know about KPIs in order to get started down the road to KPI success, including developing a KPI dashboard for your organization. Plus, learn the key indicators to track for Web 2.0 such as RIA, RSS, online video, and photo slideshows. It’s all here in this handy FAQ.

Engagement Marketing Guide Engagement Marketing Guide
Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices can help you solve many of the challenges marketers face every day. We've partnered with eMarketer to share proven best practices and industry insights for measuring and optimizing mobile marketing, videos, streaming media, user-generated content and more.
Measuring Web 2.0 Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close
Learn about interactive Web 2.0 technologies and get the Key Performance Indicators (KPIs) for measuring and optimizing them for online success. Get the tips you need to provide a better user experience via Rich Internet Applications (RIA), and extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS).
Measuring Web 2.0 Measuring Web 2.0 Technologies, Part 2: Broadcast Media
Learn about the exciting Web 2.0 technologies that add motion to your content mix. Get tips for getting the most out of streaming media, mobile media and podcasts to provide engaging user experiences—and keep your visitors coming back for more. Learn how to drive customer engagement and build brand loyalty by leveraging best practices for measuring and optimizing broadcast media.

Additional Guides

Webtrends for Microsoft SharePoint
As communications and collaboration capabilities evolve, understanding their value and relevance to the organization becomes more critical. Microsoft Office SharePoint Services 2007 (MOSS) is an integrated platform designed to enhance communication and collaboration across your organization, and Webtrends for SharePoint can help you monitor its effectiveness and adoption. Read this brief to learn more about the Webtrends for SharePoint integration offering.
Using Web Analytics with Microsoft Silverlight
When you analyze the performance of Rich Internet Applications (RIAs) and media players created with Microsoft Silverlight with the powerful behavioral data and online usage insight you gain through Webtrends Marketing Lab 2, you can measure how web sites and marketing campaigns perform against your business goals. Read this white paper to learn more about integrating Webtrends Marketing Lab 2 with Microsoft Silverlight in order to measure and optimize rich media.
Customers in Control Business Brief
According to the latest research, people are bombarded with more than 3000 messages every day, and more than 80% of them trust word-of-mouth more than any other resource. Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer’s control. With brands in the hands of consumers, organizations must approach customer engagement and acquisition in a whole new way. When Customers Take Control: The Rise of Relationship Marketing can help you make connections with your customers. Download it now and find out how you can use in-depth marketing intelligence to build trust, loyalty and long-term engagement.
Web Analytics Traffic Metrics Best Practices for Government Agencies
Recent confusion over the proper use of cookies on federal government agency web sites has heightened the need for all organizations to understand the technology behind web analytics in order to properly assess solutions and privacy strategies. Read this brief to learn more about the many options available to Webtrends customers for accurately measuring traffic and other key metrics.
New Brief for Search Marketers: Building a Solid Conversion Path by Profitably Scaling Online Advertising
When it comes to optimizing your paid search marketing, it’s easy to lose sight of the ultimate business goal when you focus too closely on interim metrics. True pay-per-click optimization is portfolio-based—it’s about the results of your entire marketing mix over time, not the performance of a single campaign element. Learn how use a strong analytics foundation you to profitably scale your marketing budget and make sure your customers keep coming back—and converting.
Sell More, Pay Less: Drive Conversions with Unrelated Keywords
How do you know what product sales are driven from which keywords within your paid search efforts? Which keywords are driving the most profitable traffic? Are you doing everything to maximize your paid search ROI? A common perception within the online advertising community is that a successful ad sells product it was intended to sell. Surprisingly, that is not always the case. In reality, online conversions often originate from traffic generated by keywords that are entirely unrelated to the items eventually purchased. Read on and find out for yourself.
Best Practices for Relationship Marketing
Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. Take a look at how your organization can thrive in the changing marketing landscape by leveraging the loyalty-creating power of customer relationships.