WebTrends enables thousands of web-smart organizations to profitably acquire new customers through search marketing automation, develop a consistent marketing framework to prove and improve results, and build profitable, long-lasting relationships with their customers. Here’s what industry experts, customers, and partners have to say about WebTrends solutions.
 | "The metrics framework and high degree of reporting flexibility WebTrends provides will offer Microsoft both consistent metrics to compare initiatives across our various groups and the ability for departments to dig deep with highly customized metrics and adhoc queries to answer their specific questions," said John Frederiksen, General Manager, Microsoft.com. "WebTrends was also unique in its ability to offer an enterprise-class hosted service that could meet our tremendous scaling requirements, as well as providing an installed software product which offers us greater long-term flexibility to easily utilize web analytics information within our broader business intelligence strategies."
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 | "As more Americans turn to the Web for their news, particularly their trusted local news sources, it has become increasingly critical for broadcasters to understand how visitors are reacting to online content in order to stay relevant and capitalize on advertising opportunities," said Julie Burrows, EVP of Internet Broadcasting. "WebTrends is helping us to strengthen our appeal to web site visitors and advertisers by giving us much deeper and more comprehensive, geo-specific understanding of online behavior."
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 | "At first we were relying on our marketing agencies to supply data on campaign performance. This presented its own problems in terms of the reliability, consistency and timeliness of the information we received. "After spending time discussing our needs with the WebTrends Best Practice Analyst we quickly learned how to track our own marketing campaigns across marketing partners and demand channels using consistent, accurate metrics based on the direct marketing standard—actual unique visitors," said Patrick Odey, Web Site Production Manager , Virgin Atlantic. “It was then possible to balance the success of all of our marketing initiatives against results and pinpoint where campaigns were losing prospects. Analyzing the response of different visitor segments to specific promotions and comparing their results to our overall averages has also helped us better understand our customers."
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 | "WebTrends On Demand immediately added a level of granularity to our understanding of online customers," said Barnaby Davis, Director of Electronic Banking, Barclays PLC. "In addition to meeting our business and technical requirements, it was the proactive approach of both the account management and technical services teams and their willingness to listen and respond specifically to our needs that were key differentiators."
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 | "Through WebTrends Dynamic Search, we have been able to drive sales and improve our contribution margin dollars,” said Loran Gutt, director of customer marketing, ShopNBC. "We have also been able to greatly expand our search efforts, increasing paid search revenue from non-branded terms by 25 times and more than doubling our profit margin for all paid search efforts."
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 | "Nigel Pocklington, Director for Online Publishing, said: "FT.com is becoming increasingly popular with decision makers across the world so we need comprehensive information on our visitors' behavior. Now we have a precise understanding of what content is being read on FT.com and the paths users are taking to get there. From this we can tailor our online content according to the preferences of our customers and subscribers."
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 | "While there are other firms that offer multivariate analysis technologies, none of them are in the paid search space, leaving the market open to WebTrends, according to Greg Dowling, former senior analyst, Jupiter Research. Dynamic Search users should see positive returns on their investments. If they don't, they're not using it properly."
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 | "We purchased WebTrends Analytics™ 8 On Demand and quickly and easily implemented tracking for the new Flash site," said Garrett Gonzales, senior graphic designer, Kettle Foods. "For the first time, we were able to tell what efforts were successful in driving visitors to the campaign and what their experiences were like when they got there, which proved to be extremely valuable."
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 | "NBC Olympics continues to rely on WebTrends for its easy user interface and the impressive value we've derived from its functionality for NBCOlympics.com.," said Dan Suratt, Vice President, Business and New Media Development, NBC Olympics. "Given the astounding support and service we received from WebTrends during our coverage of the 2004 Athens Olympics, they were the natural choice for our continuing web analytics needs."
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 | "A substantial level of our revenue is generated through the net due to the profile of our customers and the fact that they prefer to purchase travel online," said Paul Shiu, senior business analyst, eCommerce at STA Travel. "A strong web presence is crucial to our business revenue and strategy, and therefore we require an in-depth understanding of our web visitors and customers in order to ensure this business value is maximised. A key benefit of WebTrends On Demand is its ability to provide sophisticated and accurate reporting, allowing us to have actionable insight into campaign performance and ROI."
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