iProspect Clients Find Search Marketing Success with WebTrends

Vertical:     Insight:    Search Results  Commerce Analysis  Navigation Analysis

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iProspect is The Original Search Engine Marketing Firm, providing SEM services that drive increased traffic, track conversion and offer web site conversion enhancement services.

As a WebTrends Insight Network partner, iProspect relies on WebTrends web analytics to perform its Search Engine Marketing services for its clients. With WebTrends, iProspect can establish a baseline of the client's current performance, identify areas for improvement based on web visitor behavior and then continually measure the effectiveness of those changes.

With WebTrends insight, iProspect:

• Increased natural search results for a retail client by 500,000 per month by using WebTrends Search Engine Marketing analysis to guide keyword optimization
• Increased conversion rates of visitors to qualified leads for the same retail client by more than 100% by using WebTrends to understand what keywords searchers use at different points in the buying cycle
• Helped a pharmaceutical company cut acquisition costs with the realization that searchers from natural results spent more time engaging with the content than those from paid placements
• Increased leads more than 25% for a client by identifying the most effective campaigns using WebTrends to measure visits, conversion and lifetime value by initial referrer