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Content Effectiveness
Navigation Analysis
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Overview
ZAAZ creates web sites that create value-delivering Internet design, technology, strategy and services that drive business success and long-term client relationships. ZAAZ PowerAnalysis provides a range of statistical guidance for site redesign decisions based on an understanding of real visitor behavior.
Challenge
ZAAZ uses WebTrends web analysis to determine what's working and what's not on a client's existing site, to plan a redesigned site that can more effectively meet the client's business goals and then to measure the effectiveness of the new site.
Results
With WebTrends insight, ZAAZ:
- Increased average visitor session time by 300% for one of the nation's premier public television stations, which wanted visitors to spend more time on the site and return more often
- Saved $250,000 per month for a credit union by increasing online banking signups on a new site designed based on WebTrends analysis
- Decreased per-session page views by 11% for a new WebTrends site, by leading visitors to appropriate solutions in fewer clicks
- Increased WebTrends site registrations by 49% by presenting content and solutions geared to its various audiences
