 | | Vertical: | | Technology | | Insight: | |
Commerce Analysis
Content Effectiveness
Self Service
Campaign Performance
Navigation Analysis
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Overview
Site59 provides one-stop online shopping for last-minute travel. The company sells dynamic, real-time travel packages by leveraging unsold airline seats, hotel rooms, rental cars and other inventory travel items.
Challenge
Site59 decision-making team needed to make their business decisions based on quantitative web site traffic analysis information about where visitors entered the site, what paths they took through the site, what pages spurred them to action, whether they initiated and completed the ordering process or at which step in the purchase process they dropped out. They also needed information by which to evaluate their more than 5,000 business partners.
Results
With WebTrends insight, Site59:
- Designed a new site that has substantially increased the amount of time visitors spend on the site, the number of page views and the conversion to sales
- Streamlined the purchasing process, using Scenario Analysis to identify and eliminate pages that had higher-than-expected dropouts
- Improved the results of partner programs by identifying and focusing on the partners that send those visitors who actually make purchases
- Evaluates the success of every change to the web site or every new partner added with web site traffic analysis
