 | | Vertical: | | Retail | | Insight: | |
Search Results
Campaign Performance
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Overview
ShopNBC, a televised shopping network with a significant ecommerce presence, manages a product database of more than 10,000 SKUs. In promoting these products through search engine marketing, the company encountered a growing challenge facing many e-commerce retailers: how to streamline campaign management processes to deliver results, provide visibility and be able to adjust campaigns quickly.
Challenge
To streamline campaign management processes to deliver results, provide visibility, and be able to adjust campaigns quickly.
Results
With WebTrends insight, ShopNBC experienced:
- Growth in margin contribution dollars, online sales and customer conversions
- Improved visibility into marketing investments
- Shift in analysis from detailed web data to business metrics
- Significant budget added to most effective online marketing programs
Also read the
STORES Magazine article on ShopNBC.
"Through WebTrends Dynamic Search, we have been able to drive sales and improve our contribution margin dollars. We have also been able to greatly expand our search efforts. As a result, impressions, click-through, and revenue have all grown significantly."
Loran Gutt
Director of Customer Marketing, ShopNBC
