 | | Vertical: | | Retail | | Insight: | |
Search Results
Commerce Analysis
Content Effectiveness
Navigation Analysis
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Overview
Personal Creations is the top provider of personalized gifts in the US. In 1996, Personal Creations supplemented its offline catalog presence with a web site that has since grown into an effective business channel accounting for more than 45% of Personal Creations' overall revenue.
Challenge
As the site gained popularity, it became clear that a redesign was needed to take advantage of the increased web traffic and to better meet business objectives by encouraging more visitors to click through the site and more shoppers to complete the purchases they started. Teamed with WebTrends Insight Network partner Fry Inc., Personal Creations used WebTrends web site analysis to launch a new site that addressed actual visitor behavior and better met visitors' needs.
Results
With WebTrends insight, Personal Creations:
- Decreased single-page visits by 33% by designing page content around actual visitor behavior and interests
- Increased the conversion rate of visitors to customers by 25% by creating a new navigation system that addresses the browsing behavior of visitors
- Decreased checkout abandonment rate 10% by streamlining the shopping cart process based on WebTrends Scenario Analysis
- Increased average order size 10% by making cross-sell recommendations based on product affinity tables created with WebTrends analysis of customer purchasing behavior
- Increased online sales 31% since launching the new site-designed and continually improved based on WebTrends web site analysis
