 | | Vertical: | | Technology | | Insight: | |
Segmentation
Content Effectiveness
Campaign Performance
Navigation Analysis
|
|
Overview
MyAsianVilla.Com is an interactive web site that provides real-time online bookings of luxurious vacation villas in Phuket, Thailand. Its main target groups are property owners and vacationing guests from around the world. Like other travel-focused e-businesses, their web site (www.myasianvilla.com) provides a list of detailed property descriptions, online promotions, information for guests like photos and links to resort amenities, and custom-design vacation packages. MyAsianVilla.com also gives visitors property search options, online booking and payment capabilities, as well as information for property owners seeking to market their villas. The site also encompasses general information about tourism in Thailand. As a real revenue-generating web site, MyAsianVilla.Com is designed to attract visitors, convert them into customers, and retain them as loyal patrons through the highest level of guest relations and personal satisfaction.
Challenge
As a newcomer in the highly competitive online villa rental market, MyAsianVilla.Com needed to differentiate itself from other vendors in the industry and establish itself as a key player. The management team clearly foresees a lucrative market opportunity for the web site if fully equipped with an e-commerce system and integration featuring real-time bookings, online payment and internal search functionality.
Like many other business operators who market their products or services internationally and rely substantially on orders or bookings placed via the Internet, MyAsianVilla.Com puts a great deal of emphasis on its web site marketing. The company realizes that it requires high search engine visibility and efficient web capabilities to draw web site traffic from both new and repeat visitors.
MyAsianVilla.Com also desired high online visibility while achieving cost effectiveness in monitoring consumer behavior and web content analyses, which allow a better understanding of the customers' dynamic needs and preferences.
Results
With WebTrends insight, MyAsianVilla.com:
- Gained remarkable organic search engine visibility through adoption of Search Engine Optimization (SEO)
- Accessed fast, accurate and customizable analysis, with reports based on quantifiable e-marketing strategies and offer a clear understanding of web site performance.
- Tracked visitor behavior, identified content pages that get the greatest response, and segmented site visitors by various variables including geographical location
- Evaluated online marketing efforts to make smarter decisions and successfully achieve its business objectives
