 | | Vertical: | | Education | | Insight: | |
Search Results
Content Effectiveness
Campaign Performance
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Overview
Family Education Network is an online consumer network of the world's best learning and information resources, personalized to help parents, teachers and students of all ages take control of their learning and make it part of their everyday lives.
Challenge
Revenue for the company's sites come from advertising, digital product subscription sales and e-commerce sales. To maximize these revenue channels, the company needed accurate and reliable web analytics to guide marketing decisions.
Results
With WebTrends insight, Family Education Network:
- Increased newsletter visits 100% by focusing resources on the most popular content
- Decreased newsletter production costs 50% by eliminating less popular newsletters
- Tracked the performance of each newsletter at generating revenue on the web site
- Developed profit-and-loss statements for each campaign and individual message in order to identify and focus on the top performers
