An Internet Strategy, Technology, and Design Agency Helps Its Clients Navigate the Maze of Online Marketing Campaigns with WebTrends

Vertical:    Technology Insight:    Search Results  Campaign Performance

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Delivering customers to a site is not an easy task. Clear Ink, a Berkeley-based Internet strategy, technology and design agency, has deep roots in advising its customers to use the web to effectively generate results and drive business. This is in no small part because of the company's philosophy to view the web as a "customer engagement machine" that takes the form of websites, landing pages, e-mail and more. This also means optimizing every element for customer attraction, conversion and retention.

• Urgent need to drive business to a $1.5 billion dollar client's ecommerce site
• Manual analysis was not an option
• Rapid results were expected in order to meet specific business objectives

With WebTrends insight, Clear Ink saw results quickly:

• WebTrends Dynamic Search provided new level of clarity to Clear Ink's campaigns
• Efficient management of campaign budgets across online channels
• Demonstrated results helped Clear Ink advise clients to add additional spend to channels based on performance