 | | Vertical: | | Real Estate Consulting | | Insight: | |
Search Results
Segmentation
Content Effectiveness
Navigation Analysis
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Overview
CB Richard Ellis Thailand Co., Ltd. is an international real estate consultant firm that, as the market leader, is the largest property services provider in Thailand. The company offers a full range of property services, including acquisition and disposals, property and facilities management and research, development consultancy and valuation. CB Richard Ellis Thailand operates throughout regional markets including Cambodia, Laos, and Myanmar. Its web site (www.cbre.co.th) functions as a source of property listings and services, as well as a customer support channel for both local and international customers and prospects. The purpose of the site is to create awareness and recognition of CB Richard Ellis Thailand among web visitors, and to increase name recognition, so that whenever they think of the brand whenever they think of buying, selling, or leasing a property in Thailand.
Challenge
In today's booming property market, CB Richard Ellis Thailand has realized the importance of a strong online presence as a key factor to boost business competitiveness, since an increasing number of property-related enquiries and transactions are being done online. The lack of search engine visibility, combined with the inability to analyze the existing traffic, caused the company to take an aggressive step in order to heighten online competencies, draw higher traffic toward the web site and convert site visitors into customers. The move is expected to keep CB Richard Ellis Thailand in the forefront of the industry in terms of image, reputation and revenue.
Results
With WebTrends insight, CB Richard Ellis Thailand:
- Enabled web site visitors to quickly search for property listings using the advanced search technology and conveniently submit an inquiry or request
- Implemented SEO, which, together with a comprehensive link-building campaign, yielded high rankings on three major search engines, tripling web traffic within three months
- Identified their most profitable visitor segments, drilling into visitor demographics and geographic locations in order to understand how different segments interact with the web site
