PORTLAND, OR, July 15, 2008 – A few mouse clicks is now all it takes for marketers to integrate their online analytics and web content management systems – effectively synchronizing the content on their web sites with the customer results it generates.

WebTrends Inc., a leading provider of web analytics and online marketing solutions, and SDL Tridion, a global leader in web content management solutions, have introduced WebTrends Enabler, tagging code that streamlines the integration of their marketing technologies. This powerful combination lets marketers continuously improve the experience for their web site visitors.

The WebTrends Enabler lets marketers drag and drop the tracking code onto their web sites using modular templates, a streamlined approach to template design and management. The code enables the WebTrends Marketing Lab suite to monitor the sites and feed customer results and other insights into SDL Tridion solutions. The suite provides measurement, multidimensional analytics, online search optimization and other critical online marketing resources.

“This strategic collaboration provides our customers access to the insight they need about their online visitors in the web content management solution they trust,” said SDL Tridion President Erik Aeyelts Averink. “The tag management capability of the WebTrends Enabler reduces time and costs when integrating and maintaining tags, and reduces the time to market for understanding customer behavior on web sites.”

The new collaborative offering grew out of SDL Tridion’s participation in WebTrends Open Exchange, the marketing solutions network that unites WebTrends Marketing Lab with best-of-breed solutions for ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

“The WebTrends Enabler is a terrific example of the power of the open, standards-based technology that WebTrends believes in,” said Aaron Gray, Director of Open Exchange Partnerships for WebTrends. “The value of WebTrends’ innovative offerings and those of our partners is multiplied many times over when they can be easily combined into collaborative solutions.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM) and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

About SDL Tridion SDL

Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities. More than 500 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia.

For more information about SDL Tridion, please visit www.sdltridion.com.

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com.

WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Contact:
Barry Parshall, barry.parshall@webtrends.com, 503.553.2370