Portland, OR - April 29, 2008 - WebTrends, a leading provider of Web analytics and online marketing solutions, today announced the first of three webcasts in a series focused on helping marketing professionals improve the outcomes from their online marketing strategies. The first webcast, which is offered at no charge, is titled, "Economy got you down? Try this 90-day, low-cost, high-ROI integrated online campaign fix." It will be broadcast on May 15, 2008 at 11 a.m. PDT.
"These seminars were created as a direct response to industry analysts and customers. They have told us that they would value guidance in applying the data produced by our products and other marketing software applications to improve the effectiveness of their online marketing campaigns," said Dan Stickel, CEO of WebTrends Inc. This first webcast offers a specific blueprint for crafting an integrated online campaign with the potential to deliver an impressive ROI. It also provides specific guidance for online marketers about how to secure crucial buy-in from company executives from start to finish, in an economy where marketing budgets - even for successful campaigns - can easily be cut without effective communication of positive metrics to decision makers.
The webcast will cover: (1) How to build an effective integrated marketing campaign from setting objectives, to defining metrics, to deciding on the order and use of promotional mix elements. (2) How to develop a campaign that will build your brand and generate qualified leads - cost-effectively and in 90 days. (3) How to educate decision makers on what constitutes an effective integrated campaign and ensure that they don't cancel your campaign mid-stream, and (4) How to monitor and report on results to permit mid-course campaign corrections and keep everyone informed of a campaign's progress.
The webcast will be given by WebTrends CMO, Kathleen Brush. Brush holds a Ph.D. in Management and International Studies, is a veteran of offline and online corporate marketing, and a former professor of marketing.
Read a recently published article from Brush on a similar topic: Want a 1,200% ROI Improvement? Read on....
About WebTrends Inc.
WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters and Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.
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