PORTLAND, Ore. - February 6, 2007 - WebTrends, the market leader for web analytics and Marketing Performance Management solutions, today announced it was recognized as the leader in Market Suitability in JupiterResearch's report, "Web Analytics Constellation: Assessing Web Analytics Applications," published on February 6, 2007. WebTrends out-scored all other web analytics vendors for its top ranking in market suitability, which was based on product pricing, critical feature set, standard feature set and product support cost. JupiterResearch mapped and ranked WebTrends available feature set against a pre-requisite feature set as determined by JupiterResearch, and interviewed vendor clients to assess the strength and availability of its services.
"Longtime analytics leader WebTrends continues to leverage its open data architecture and flexible deployment options to provide site operators with unique custom reporting and deep data exploration capabilities," the Jupiter report states. The report also cited the company's continued focus on targeted relationship marketing, "allowing event-based targeting and segmentation," as well as its recent launch of WebTrends Dynamic Search, "which allows marketers to leverage multivariate testing capabilities across search marketing campaigns."
The report evaluates all leading web analytics vendors based on Market Suitability, Business Value and Breadth and plots each company accordingly in the included vendor constellation, in which WebTrends maintains a leader position.
In addition, WebTrends has recently been acknowledged by several organizations for its leading digital marketing solutions with WebTrends Marketing Lab™ being named a SIIA Codie Award Finalist for Best On Demand Platform, as well as receiving Best Web Analytics Awards from editors and readers of enterprise and marketing publications including Intelligent Enterprise and ClickZ.
"WebTrends has led the industry since the market's inception, and we are thrilled to be named the top vendor for market suitability for the second consecutive time in Jupiter's web analytics vendor evaluation," said Greg Drew, CEO and president, WebTrends. "Over the past year, we've built-out a strong suite of solutions focused on marketers' highest points of value including accurate comprehensive analytics, targeted relationship marketing and automated paid search optimization. This momentum, which has made WebTrends solutions the most award-winning in the industry, continues to accelerate."
About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.
WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
