NEW YORK - April 10, 2007 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today at Search Engine Strategies announced that B2B Web Ventures, LLC (dba. Beauty & Hair), the premier online source for wigs, hairpieces, and hair extensions, has chosen WebTrends Dynamic Search™ to automatically manage, analyze and grow its paid search efforts for its leading web site, HairExtensions.com. Beauty & Hair, which features Jessica Simpson as its celebrity spokesperson, had been managing paid search campaigns in-house for 5 years. After four-months with WebTrends Dynamic Search, the site has already achieved a 52 percent increase in daily search engine revenue.

"Since launching our campaigns with WebTrends Dynamic Search, we have seen a dramatic increase in our daily search revenue through keyword and network expansion and creative optimization," said Carliz Teague, founder and CEO, Beauty & Hair. "The significant benefit of WebTrends Dynamic Search is that all the changes to achieve our business objectives happen automatically. This would not have been possible with a bid management solution or by manual in-house management of our paid search campaigns."

Through continuous automated performance analysis and multi-variate testing, WebTrends Dynamic Search identifies and creates winning keyword-headline-network-landing page combinations that best achieve goals that marketers establish. The solution then automatically reallocates ad spend to the best performing variable combinations across the major networks including Google, Yahoo, MSN and Ask.com.

"As an automated solution, WebTrends Dynamic Search provides us with clear visibility into the actions taken to optimize our paid search campaigns," said Kathy Dean, director of sales & marketing, Beauty & Hair. "As one example, the solution revealed a keyword that was costing us almost $500 a day while generating less than $100 of revenue. With WebTrends Dynamic Search, we can now see this vital information and we also avoid having to invest significant resources to make optimization changes across hundreds of keywords and multiple search networks."

"We are delighted to help Beauty & Hair dramatically increase their online sales through automated paid search optimization," said John Rodkin, vice president and GM of digital advertising solutions, WebTrends. "Our goal is to revolutionize the way marketers manage and profit from their complex online marketing campaigns, which requires a leap of technology to go beyond the limitations of manual rule creation and bid management solutions. WebTrends Dynamic Search is proven to provide customers the tremendous competitive edge to drive results in search engine marketing."

About B2B Web Ventures, LLC

B2B Web Ventures, LLC (dba. Beauty & Hair) houses several e-commerce websites including: www.wigs.com, www.hairpieces.com and www.hairextensions.com. Based in Dallas, Texas, Beauty & Hair's Web sites are "the" premier online source for 100 percent human hair and synthetic wigs, hairpieces and hair extensions. Beauty & Hair thoroughly analyzes and evaluates all brands and only stocks products with the highest quality, integrity and ease of use. Beauty & Hair is committed to "do the shopping for you" through customer feedback, thorough product evaluation, quality controls, and licensed cosmetologists. Beauty & Hair ensures professional and informed expert assistance for a pampering on-line shopping experience.

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.