Portland, Ore - May 23, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, announced today that it has been selected as a finalist in the "Best New Product or Service" category for the 2006 American Business Awards. WebTrends earned finalist honors for WebTrends® 7.5 On Demand, which introduced industry best practices for accurate metrics in the face of increasing third-party cookie rejection as well as new data discovery features, enabling marketers to easily personalize, understand, share and take action on web information.

The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. More than 1,500 entries from companies of all sizes and in virtually every industry were submitted for consideration in more that 40 categories. Winners will be announced during the annual gala on Monday, June 12 at the Marriot Marquis Hotel in New York City.

"Being named a Finalist in The American Business Awards is an important achievement," said Michael Gallagher, founder and president of the Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in competition."

"It's very gratifying for WebTrends to be recognized by The American Business Awards for our high quality web analytics solutions for the second year in a row," said Greg Drew, CEO and president, WebTrends Inc. "Our continued success and market leadership, as well as the recent wave of product awards we've won, accurately points to our unyielding commitment to deliver innovations that help customers more accurately measure and improve their web site, marketing and business results."

About The Stevie Awards

Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in three programs: The American Business Awards, The International Business Awards, and The Stevie Awards for Women Entrepreneurs. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About WebTrends, Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.

WebTrends, WebTrends On Demand and WebTrends Marketing Lab are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.