PORTLAND, Ore – May 16, 2006 – WebTrends, the market leader for web analytics and Marketing Performance Management solutions, today announced that it was chosen as a leading business intelligence provider and a 2006 Company to Watch by Intelligent Enterprise magazine’s Eighth Annual Editors’ Choice Awards, an award recognizing the most innovative and influential companies in business intelligence, service orientation and BPM.

In addition to the Editors’ Choice Award and Company to Watch designations, WebTrends recently received a DM Review Readership Award, recognizing its category-leading product quality and customer satisfaction as determined by a broad survey of DM Review readers conducted by The Gantry Group, Inc., an independent advisory and research firm.

With the launch of WebTrends Marketing Lab in Q1 2006, WebTrends heralded the shift from web analytics to the broader category of Marketing Performance Management, which includes a consistent metrics framework for all demand channels, goal-based performance dashboards for broad adoption and powerful customer targeting capabilities for relationship marketing. In addition, with full ODBC support, WebTrends is the only major web analytics vendor to unlock the value of information it captures by allowing business analysts to easily export any measure for integration or further analysis in a third-party tool, such as a business intelligence solution.

“As we continue to heavily invest in our customers’ ability to gain advantage from web analytics, it’s very gratifying to receive recognition of our industry-leading product quality and customer satisfaction by leading business intelligence publications,” said Greg Drew, CEO and president of WebTrends. “We look forward to building on this recognition as we expand the web analytics category to Marketing Performance Management, and continue expanding our optimization services to accelerate customers’ results.”

About Intelligent Enterprise
Established in 1998 and edited to serve as a key strategic and technical resource for corporate managers, IT managers and specialists. Each issue provides detailed analyses of the products, trends and management strategies that help accelerate the creation of the enterprise's information infrastructure. Topics covered include: business intelligence, enterprise resource planning, knowledge management, transaction processing and performance monitoring, data warehousing, e-business, customer relationship management and data/application integration.

About DM Review
DM Review, established in 1991, is recognized as the premier business intelligence, analytics and data warehousing publication. News and features provide thought-provoking and informative editorial covering strategic solutions for business intelligence, analytics, data warehousing and CRM across all major industries. DM Review's authors and columnists are internationally recognized experts in a variety of business intelligence fields. DM Review editorial provides both business and technology perspectives regarding issues, trends and solutions of interest to corporate executives and IT managers. 

About WebTrends, Inc.
As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com

WebTrends and WebTrends Marketing Lab are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.