PORTLAND, Ore. - January 11, 2006 - WebTrends Inc., the global web analytics leader, today announced that NBC Olympics has once again selected WebTrends® On Demand, the company's hosted web analytics solution, to measure and optimize online visitor activity for NBCOlympics.com. NBC Olympics will leverage the success it achieved during its coverage of the 2004 Athens Olympics, for which WebTrends On Demand measured web site activity and provided rich insight into the preferences of NBC Olympics fans, to reach both editorial and advertising objectives.

"NBC Olympics continues to rely on WebTrends for its easy user interface and the impressive value we've derived from its functionality for NBCOlympics.com.," said Dan Suratt, Vice President, Business and New Media Development, NBC Olympics. "Given the astounding support and service we received from WebTrends during our coverage of the 2004 Athens Olympics, they were the natural choice for our continuing web analytics needs."

NBC Olympics also optimizes how visitors progress through important conversion scenarios such as streaming video clips or accessing supporting content related to top stories, all easily and completely analyzed with WebTrends 5-Point Scenario Analysis™.

"NBC's coverage of the Olympics is one of the most highly regarded events and we are honored and excited that NBC Olympics continues to count on WebTrends to measure and optimize their online visitor activity," said Greg Drew, CEO and president of WebTrends, Inc. With huge spikes in visitor traffic from loyal fans accessing timely coverage, WebTrends On Demand has the proven track-record to offer NBC Olympics the essential insight that will play an integral role in the media company's ongoing efforts to optimize both their content and advertising initiatives."

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.

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