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May 29, 2008 Denver
, Colorado
US Thursday, May 29, 2008
11:30am - 1:30pm
Lunch will be served
Elway's
2500 East First Avenue, Unit 101
Denver, Colorado 80206
How Multivariable Optimization and Web Analytics Can Determine the Most Compelling Combination of Content and Design for Your Website
Businesses today are spending unprecedented amounts of money driving traffic to their Websites-via search engines, pay-per-click ads, e-mail campaigns, and other tactics. But research shows that they are only converting 2-3% of visitors into actual customers. So how can you improve your conversion rates and the overall ROI of your online marketing initiatives?
Join us at the famous Elway's restaurant for this exclusive lunch event. Talk to industry experts to learn how several leading companies have used Website optimization to make subtle changes to their Websites that have produced double-digit increases in conversion rates and online sales. You will also find out how you can leverage Web analytics to dramatically improve your online marketing results and help build profitable, long-lasting relationships with your customers.
Featured Speakers
Brian DAmato
Vice President of Customer Value, Interwoven Optimost
Prior to joining Interwoven, Brian was most recently the General Manager of Strategy and Analytics at Delta Air Lines, where he improved online ticket volume and sales using multivariable testing.
Colby Cavanaugh
International Marketing Manger, WebTrends
Colby is an International Marketing Manager for WebTrends, where he manages partner relationships throughout Asia and Latin America. He has private, and public sector experience, as well as experience living and working abroad in Japan.
Attendees Will Learn How to:
- Improve the performance of your Website by making simple changes
- Develop compelling online content based on responses and behaviors
- Easily test many different offers and identify the most effective one
- Improve and optimize customer engagement through Web analytics
- Act on Web insights without IT involvement
- Increase online conversions and sales
For additional information, please contact Christine Simonini at 408-953-7018 or csimonin@interwoven.com.
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