As cited by independent research firm Forrester in the September 2007 Forrester Wave™: Web Analytics, Q3 2007, "WebTrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist." Forrester evaluated the strengths and weaknesses of top Web analytics products against 127 criteria, grouped into three high-level buckets: Current Offering, Strategy and Market Presence. Among seven vendors invited by Forrester to participate in this report, WebTrends received recognition in the following: 
- Highest Score in Market Presence
- Highest Score in Integration and Installed Base
- Second in data handling, metrics, dimensions, and correlations, product direction, and reference client strength
"Overall, WebTrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist."
The Forrester Wave™: Web Analytics, Q3 2007
September 11, 2007 |
