See what the industry is saying about the new WebTrends Marketing Lab
September 2007
"Recently WebTrends joined the race to build an online marketing platform, with the addition of WebTrends Dynamic Search — a search optimization tool — and WebTrends Score, a new tool for measuring visitor engagement that's unlike anything on the market today."
February 2007
WebTrends out-scored all other web analytics vendors for its top ranking in market suitability, which was based on product pricing, critical feature set, standard feature set and product support cost. According to the report, "Long-time analytics leader WebTrends continues to leverage its open data architecture and flexible deployment options to provide site operators with unique custom reporting and deep data exploration capabilities. WebTrends is appropriate for site operators needing flexibility from their analytics solution in terms of both targeting capabilities and deployment models."
September 2006
"AberdeenGroup surveyed more than 200 companies to gain an understanding of how organizations select, deploy and measure precision marketing techniques. Results demonstrate that top performers achieve twice the rate of return on investment as their peers. "While organizations relied on numerous vendors and service providers for precision marketing techniques, a leading 30% of top performers reported using WebTrends," said Leslie Ament, Practice Leader & Director of Customer Intelligence Research, AberdeenGroup.
IDC
June 2006
"WebTrends' long history meant that a large proportion of its presence has been in the traditional, on premises software market, but the company's embrace of the on-demand environment has proven valuable and has become a major source of new business, now accounting for roughly 40% of bookings. The company has also focused on strategic business consulting to add value to key accounts."
Gartner
March 2006
"In April 2005, WebTrends became an independent company. With new leadership and freedom to execute, it expanded its executive team, doubled the size of its training organization, updated its training and best-practice curriculum, hired new sales engineers and extended its support hours. WebTrends v.7.5 has a complete set of competitive features, including segmentation, report customization, campaign analysis (including e-mail) and A/B test reporting."
Jupiter Research
"By offering both software and services and with the ease of use enhancements in WebTrends 7, you may have a big leg up on your competitors as customers will be more likely to say 'Why not software?' Kudos to you," said Eric Peterson. "Given WebTrends recent product upgrades and a renewed commitment to customer success, WebTrends is appropriate for companies needing flexibility from their analytics solution, in terms of both pricing and deployment models."
IDC
April 5, 2004
"As the Web analytics market continues to grow and customer and competitive expectations demand full knowledge of all customer activity, Web analytics solutions must be easily integrated and accessible within an organization's natural work environment," said Bob Blumstein, Research Director, IDC. "With WebTrends 7, NetIQ is providing a soluion that aims to solve this accessibility issue, ensuring that all decision-makers have their critical web metrics at their fingertips."
Ballardvale Research
April 5, 2004
"Users should no longer tolerate 'report hopscotch'-jumping from static report to static report to gather the appropriate numbers so they can do their job," said Guy Creese. "Instead, to save time and aggravation, they should look for an interactive system that delivers data 'their way'-delivering the relevant metrics, at an appropriate level of detail, in one complete view."
Bloor Research
May 5, 2004
"NetIQ currently has two and half times the market share of its nearest rival in the market... Recent developments mean that the company is likely to strengthen that position of dominance still further."
Future Now Inc.
April 5, 2004
"To make it easier for Marketers to understand what actions to take and increase their conversion rates, web analytics must be more intuitive. With the new WebTrends SmartView feature, WebTrends 7 has taken visual analysis to a whole new level, making it easier than ever for you to see your web results in context to the pages, paths and scenarios on your web site," said Bryan Eisenberg, Principal, FutureNow, Inc.
ZAAZ
"ZAAZ helps companies like Alcoa, Qwest, and Forest Laboratories quantify website performance," said ZAAZ Director of Analytics Jason Burby. "WebTrends 7 will speed delivery of our findings. The new WebTrends SmartReports for Microsoft Excel feature will help me merge site performance numbers with data from other systems - sales metrics, campaign costs, customer support costs and more. It will take ZAAZ less time to produce full, consolidated views of business results for our clients."
Fry, Inc.
"Fry has used WebTrends for many years and we look forward to helping our clients increase their ROI and site conversion with WebTrends 7," said Fry Vice President and Chief Technology Officer Rudy Pataro. "With more robust and interactive reports, our customers - especially successful e-retailing firms like Personal Creations - will have the ability to make better merchandising, marketing and design decisions."
iProspect
"With the combination of the ability to separate paid from organic Search Engine activity and capture revenue data down to the keyword level, WebTrends 7 will allow iProspect to create more effective search engine marketing campaigns than ever before," John Tawadros, Vice President of Client Services & Technology, iProspect. "iProspect works with many of the world's most successful brands, significantly increasing their online ROI by delivering the industry's most dramatic results through natural (organic) search engine optimization, paid search advertising management, web analytics, and website conversion enhancement services."
Bay Dynamics
"WebTrends 7, as part of an organization's Web development life cycle, will allow us to use our vast experience with small and enterprise level businesses to help clients turn their Web data into measurable gains in an intuitive, interactive, and fully integrated environment. Ultimately this will result in real-time improvements in site traffic, architecture and navigation, and most importantly, profits." Dynamics Chief Technology Officer, Ryan Stolte.
Technology Leaders
"The SmartReports for Excel feature in WebTrends 7 will allow Technology Leaders to precisely match analytics with the business needs of our clients," said David Millrod, Managing Partner at Technology Leaders. "WebTrends 7's enhanced drilldown feature will save time and improve reports in every consulting engagement we do."
